Warburtons top British product in Kantar Worldpanel's survey
Wednesday 14 May 2014
British food brands are the top choice for UK shoppers, with Warburtons bread at No 1, a survey has revealed.
Warburtons, McVitie’s biscuits and Cadbury’s Dairy Milk chocolate were all rated among the top 10 food brands by domestic consumers, researchers at the retail analyst Kantar Worldpanel found.
Alison Martin, the director of Kantar Worldpanel, said: “The world consumer market continues to be dominated by a small number of global brands, but in Britain we’re opting for local names.
“Classic British brands, such as Warburtons and McVitie’s, have a rich understanding of their consumers, create products that are tailored to the tastes of their home market and deliver marketing and messaging that appeal to the domestic audience.”
Local brands – those that are sold in just one country – were growing almost twice as fast as their global rivals, Kantar said.
Ms Martin said larger, global brands needed to adapt their products to suit local tastes and create advertising campaigns that appealed to them.
However, some global brands also scored highly in the study, with Heinz and Coca-Cola making the top 10.
- 1 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 2 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 4 When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- 5 Terror threat level raised to severe as PM warns Isis risk could last for decades
Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Botched ice bucket challenge leaves man critically injured after plane drops hundreds of gallons of water
Terror threat level raised to severe as PM warns Isis risk could last for decades
Isis 'A Message in Blood' video shows beheading of Kurdish man in Iraq
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- < Previous
- Next >
iJobs Money & Business
£50000 - £80000 per annum + benefits+bonus+package: Harrington Starr: Data Sci...
£450 - £500 per day: Orgtel: SAS Business Analyst, London, Banking, Credit Ris...
£32000 - £38000 Per Annum Bonus, Life Insurance + Other Benefits: Clearwater P...
£200 - £250 per day + competitive: Orgtel: KYC Analyst, Key Banking Client, Bi...