Yahoo links up with rivals to fight Google and Facebook
Stephen Foley is a former Associate Business Editor of The Independent, based in New York. He left in August 2012. In a decade at the paper, he covered personal finance, the UK stock market and the pharmaceuticals industry, and had also been the Business section's share tipster. Between arriving with three suitcases in Manhattan in January 2006 and his departure, he witnessed and reported on a great economic boom turning spectacularly to bust. In March 2009, he was named Business and Finance Journalist of the Year at the British Press Awards.
Thursday 10 November 2011
Yahoo is joining forces with rivals AOL and Microsoft in an attempt to halt the rise of Google and Facebook in online display advertising.
Google, which accounts for the majority of text ads against search results, is selling 9 per cent of the graphical ads that appear on web pages, and Facebook is attracting more interest from advertisers, too. Yahoo, whose market share has fallen from 18 to 13 per cent, aims to combine its inventory of display advertising slots with those of AOL and Microsoft Media Network. By creating a one-stop shop they hope to attract greater usage by advertising and marketing firms that buy ads on behalf of customers.
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