Nike chairman Phillip Knight has confirmed that it's "Nikey" not "Nike", meaning I've essentially been talking nonsense for years.
The great pronunciation debate, second only to that of 'gif' and 'jif', came to a head after Knight was sent a letter asking him to circle the correct way of saying the brand name.
Ben Martin and Kendal Peters sent the letter in order to settle a bet and "answer one of life's big unanswered questions".
"We had had this friendly bet between us for a while now and decided to write to Phillip Knight to once and for all settle one of life's biggest unanswered questions," they told Sportsmail.
"We included a stamped addressed envelope inside the letter so that he could simply circle the answer and send it back to enlighten us all. We didn't actually think that he would do it. But all credit to him, a few weeks later the letter returned!"
Now, will someone please make an official ruling on "scone" or "scone"?