Nike is pronounced Nikey, confirms guy who ought to know

Finally, answers.

Christopher Hooton
Monday 02 June 2014 14:05 BST
Comments
Nike's chairman of the board of directors helpfully circled the correct pronunciation
Nike's chairman of the board of directors helpfully circled the correct pronunciation

Nike chairman Phillip Knight has confirmed that it's "Nikey" not "Nike", meaning I've essentially been talking nonsense for years.

The great pronunciation debate, second only to that of 'gif' and 'jif', came to a head after Knight was sent a letter asking him to circle the correct way of saying the brand name.

Ben Martin and Kendal Peters sent the letter in order to settle a bet and "answer one of life's big unanswered questions".

"We had had this friendly bet between us for a while now and decided to write to Phillip Knight to once and for all settle one of life's biggest unanswered questions," they told Sportsmail.

"We included a stamped addressed envelope inside the letter so that he could simply circle the answer and send it back to enlighten us all. We didn't actually think that he would do it. But all credit to him, a few weeks later the letter returned!"

Knight offered no reasoning behind the pronunciation

Now, will someone please make an official ruling on "scone" or "scone"?

Join our commenting forum

Join thought-provoking conversations, follow other Independent readers and see their replies

Comments

Thank you for registering

Please refresh the page or navigate to another page on the site to be automatically logged inPlease refresh your browser to be logged in