Small Business Profile: Intafood
Danny Moore started Manchester-based IntaFood in 2009
Monday 12 April 2010
The combination of novelty and passion is often a recipe for success in business. And for Danny Moore, 29, that’s proven to be the case in more ways than one. His business idea came about after he had fallen in love with Asian food having eaten his way around India, Thailand, China and Japan. “When I got home”, explains Moore, “I wanted to recreate authentic meals but struggled to get even close and realised that I needed lessons from a trained chef. But all I could find in Manchester were either professional or college courses which set me thinking about how to solve the problem.”
Moore used Google to locate blogs from like-minded people who also wanted to learn how to cook authentic Asian meals. He was surprised at just how many people thought like he did and decided that there must be a business opportunity and so IntaFood was born ten months ago. Initially IntaFood operated as a “brochure” website announcing that cookery courses were going to be held in Manchester restaurants. Next a competition was launched offering free places on the courses which generated over 500 entries. And with those entries came valuable market research data about what entrants – his potential customers - really wanted.
Since that launch Moore has built up his business model and IntaFood now offers courses with trained chefs at a range of restaurants in Manchester. Those restaurants now cater for Italian and Mexican food courses alongside Japanese, Thai, Indian and Chinese. Lessons usually run for around 2½ hours and cost £49 including the food – which you eat after the course or take away. Each lesson has an IntaFood “host” who ensures that customers get the best out of working with a professional chef. And, reflecting the broad appeal of food, wine and cooking events, IntaFood provides them for corporate “team building” exercises and for private parties.
Whilst the core business is based in Manchester, Moore sees the potential to roll out the model into other cities across the UK. But he also sees opportunities for his “Inta” brand philosophy in areas outside of the food arena. “Our company is all about personal development”, says Moore, “and I am convinced that we can help people improve their life in lots of other areas.” And for the immediate future Moore plans to launch “IntaCocktails” and “IntaWine” which, as he says, “should offer the complete IntaExperience!”
Lincoln MP Karl McCartney 'denied all knowledge' of the Twitter activity
Detective novelist who wrote Death comes to Pemberley passed away peacefully at her home, aged 94
Sites using the popular Gigya comment platform were attacked by the Syrian Electronic Army (SEA)
- 1 Sean Abbott: Messages of support flood in for bowler following death of batsman Phil Hughes
- 2 Exodus Gods and Kings: Ridley Scott never considered casting 'Mohammad so-and-so from such-and-such' in lead role
- 3 Girl, 7, gets Tesco to remove 'stupid' sign suggesting superheroes are 'for boys'
- 4 This letter from a reader explains why women can’t play football
- 5 'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
Black Friday 2014: Opening times for Asda, John Lewis, GAME, PC World and Argos
Miss Honduras Maria Jose Alvarado's stylist Luis Alfredo Garcia is found stabbed to death
Sean Abbott: Messages of support flood in for bowler following death of batsman Phil Hughes
Dr Lam Hoe Yeoh: Voyeur doctor jailed for eight years after using network of hidden cameras to film patients, colleagues and friends on the toilet
'You should come to my house and eat cheeses with me': 4-year-old sends adorable love letter to girl at school
Ukip says babies born to immigrants in the UK should be classed as migrants – which would include Nigel Farage’s own children
Rochester by-election: Ukip gains second MP as Tory defector Mark Reckless holds seat
'Beast of Bolsover' Dennis Skinner takes Ukip MP Mark Reckless to task moments after he is sworn in
The young are the new poor: Sharp increase in number of under-25s living in poverty, while over-65s are better off than ever
Tamir Rice: 12-year-old boy playing with fake gun dies after being shot by Ohio police
Rochester aftermath: Sacking of Emily Thornberry will make work of Labour MPs '10 times harder'
iJobs Money & Business
£20000 - £22000 per annum: Argyll Scott International: Service Desk Analyst Re...
£30000 - £250000 per annum: Recruitment Genius: A global Rolling Spot FX, Comm...
£Attractive Package: Citifocus Ltd: Chartered accountant (ACA or CPA), must be...
£6000 - £60000 per annum + Bonus and Benefits: Ampersand Consulting LLP: UI De...