Tesco hits out at 'misleading' ad

NIGEL COPE

Tesco, the supermarket group, has made a formal complaint to the Advertising Standards Authority about an animal rights advertisement that is aimed at stopping the culling of seals in Canada.

The International Fund For Animal Welfare (IFAW) ran a full-page advertisement in one of yesterday's newspapers calling for Tesco's chairman, Sir Ian MacLaurin, to ban Canadian tinned salmon in its stores in order to increase pressure on the Canadian authorities to stop the culling.

Under a graphic illustration, the advertisement headline runs: "Every tin of Canadian salmon Tesco sells is another blow Sir Ian."

Tesco said it had made the complaint because it felt that the advertisement could be misinterpreted. The company said yesterday: "Tesco does not condone the practice of seal culling but we believe this advert is misleading. We do not feel it is our role to make moral judgements on our customers' behalf. It is up to [them] to make an informed choice. We label our products clearly and display literature in the stores to enable them to do this."

IFAW said yesterday that it stood by its advertisement and planned to run it in other newspapers. It pointed out that it did not intend to harm Tesco, and had held discussions with the company before the advert appeared. The group had chosen Tesco for its promotion because Sir Ian had made a stand against selling Canadian fish in 1984. But the supermarket chain said that that situation had been different as it had involved baby seals.

The animal rights group also said that, in refusing to help to stop the killing, Tesco was inadvertently supporting the trade in seals' penises, regarded as an aphrodisiac in the Far East. Tesco said: "That is completely wrong. This has nothing to do with us. We think [this] trade is appalling. But it has nothing to do with tinned salmon."

The Canadians say the culling is necessary. At a press conference yesterday the Canadian High Commission said: "This cynical campaign, whose main purpose is to raise funds for the IFAW, is a further example of ... alarmist propaganda. If this technique is allowed to prevail it will not end with one supermarket chain or one product."

The commission said that the culling had to be done to curb the burgeoning population of harp seals in the North Atlantic. It added that the number of seals had doubled to 5 million in the past five years, and that each seal can consume up to 1.4 million tonnes of fish per year. The commission also said that only 3 per cent of seals are still clubbed. The rest are shot.

In a separate development, Tesco yesterday mailed out pounds 40m of money-off and product offers to holders of its loyalty card. Members who have collected more than 40 points, between 16 October and 12 November, will also be sent a turkey voucher worth pounds 3.55. Tesco's Clubcard has more than 6 million members, and more than 170,000 students have signed up for the company's student card.

Start your day with The Independent, sign up for daily news emails
PROMOTED VIDEO
ebooks
ebooksA special investigation by Andy McSmith
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Money & Business

Recruitment Genius: Software Development Manager

£40000 - £50000 per annum: Recruitment Genius: This is an exciting opportunity...

Ashdown Group: Product Manager - (Product Marketing, Financial Services)

£30000 - £35000 per annum + Benefits: Ashdown Group: Marketing Manager - Marke...

Recruitment Genius: Compliance Assistant

£13000 per annum: Recruitment Genius: This Pension Specialist was established ...

Ashdown Group: Market Research Executive

£23000 - £26000 per annum + Benefits: Ashdown Group: Market Research Executive...

Day In a Page

Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

Isis hostage crisis

The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

The runaway buccaneers and the ship full of gold

Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

Maverick artist Grayson Perry backs our campaign
Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

Assisted Dying Bill: 'I want control of my life'

This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
Move over, kale - cabbage is the new rising star

Cabbage is king again

Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
11 best winter skin treats

Give your moisturiser a helping hand: 11 best winter skin treats

Get an extra boost of nourishment from one of these hard-working products
Paul Scholes column: The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him

Paul Scholes column

The more Jose Mourinho attempts to influence match officials, the more they are likely to ignore him
Frank Warren column: No cigar, but pots of money: here come the Cubans

Frank Warren's Ringside

No cigar, but pots of money: here come the Cubans
Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

Isis stands strong as its numerous enemies fail to find a common plan to defeat it

The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

Virtual reality: Seeing is believing

Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
Homeless Veterans appeal: MP says Coalition ‘not doing enough’

Homeless Veterans appeal

MP says Coalition ‘not doing enough’ to help
Larry David, Steve Coogan and other comedians share stories of depression in new documentary

Comedians share stories of depression

The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
Has The Archers lost the plot with it's spicy storylines?

Has The Archers lost the plot?

A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
English Heritage adds 14 post-war office buildings to its protected lists

14 office buildings added to protected lists

Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

Scientists unearthed the cranial fragments from Manot Cave in West Galilee