Tesco to expand shopping trial in cyberspace
Wednesday 22 January 1997
Tim Mason, Tesco's marketing director says: "We are excited about the results in Osterley. We want to find out if that is something special to that area or if it can be replicated elsewhere."
Tesco claims that the Osterley trial has attracted hundreds of devotees with the average purchase double that achieved in a regular store.
Half of the customers have been ordering via phone or fax. The remainder have been ordering through the Internet option, a higher proportion than expected.
"We're really pleased with the response from customers," Tesco said. "People are ordering across the product range, not just the staple products, but fresh meat, fruit and vegetables too."
Tesco launched its Internet shopping trial last October, offering the service to holders of its Clubcard loyalty scheme. Customers can choose from 20,000 product lines, the same as in a normal store. They pay a pounds 5 fee for delivery.
Tesco is the most advanced of the big supermarkets in home shopping. Sainsbury's is also conducting trials and has links with a home delivery company in south London called Flanagan's. Tesco's Tim Mason said the aim was to help customers to shop "without the physical effort of shopping".
Users of the Tesco service say it can take up to two hours to place the first order as the system is unfamiliar. After that the process may take only 15 minutes.
- 1 Michelle Watt's father says TV presenter killed herself because she was in constant pain
- 2 Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
- 3 'Help me I'm trapped in a factory' messages keep being found on bottles of vitamin water
- 4 North Korean defector flees to Finland 'with evidence of chemical testing on humans'
- 5 Greek debt crisis: The photograph that conveys the despair of Greece's elderly
Nathan Collier: Montana man inspired by same-sex marriage ruling requests right to wed two wives
Greece crisis: IMF was pushed around by Angela Merkel and Nicholas Sarkozy – and now it is being humiliated
'I wish the BBC would stop calling it Islamic State' – David Cameron unleashes frustration at broadcaster
Forget little green men – aliens will look like humans, says Cambridge University evolution expert
Greece crisis: The wider lesson is that it’s time to abandon this failed experiment in currencies
Girl, 7, stares down hate preacher at Ohio festival with pro-LGBT rainbow flag gesture
iJobs Money & Business
£15000 - £17000 per annum: Recruitment Genius: This company offers a range of ...
£15000 - £16000 per annum: Recruitment Genius: Customer Service Advisors are r...
£20000 - £25000 per annum + OTE £45K: SThree: SThree were established in 1986....
£40000 - £60000 per annum: Recruitment Genius: A Compliance Manager is require...