The City roundup video: Will Morrisons appointment of David Potts help fend off Sir Ken?

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So Morrisons, or rather chairman Andy Higginson, has their man. David Potts has officially been named the struggling supermarket’s new boss, replacing Dalton Philips.

The 57-year-old Potts may be in this one for the short haul. Morrisons is a struggling company but not a fundamentally broken one. With some tinkering to its prices to compete with Aldi and Lidl and some further expansion in the south through small stores and online he can makes some easy wins pretty quickly.

In terms of the media focus, Potts’ experience, alongside Higginson’s, will help keep Sir Ken Morrison at bay. The man who ran the supermarket for 40 years was a harsh critic of previous incumbent Dalton Philips’.