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The Latest News From The Motley Fool: My dumbest investment

Saturday 28 August 1999 23:02 BST
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Early last year, I bought into nightclub op- erator Northern Leisure at 250p a share. The price then went into free fall, and I couldn't really understand why. They fell to 119p before I lost my bottle and sold out. I felt smug when they fell further, to 83p. Since then they have recovered to over 180p. Selling at 120p seems like a dumb move now.

SG, Liverpool

The Fool responds: It is very easy to panic and sell shares when we see the price fall and we don't know why. What Fools should do is evaluate the firm again, and sell if there is something basically wrong. If you can find nothing wrong, why not consider buying some more at the new bargain price instead ?

Send us your smartest or dumbest investment story. If we publish it, you'll get a free copy of our investment guide. E-mail to UKColumn @fool.com or post to Motley Fool, 79 Baker Street, London W1M 1AJ.

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