Unilever boss keeps faith in the tiger economies
Friday 16 January 1998
In a speech this morning to business leaders in the Philippines, Mr FitzGerald said commentators in the West were skating over the fundamental strengths of the Asian market, with its youthful, growing, enterprising and educated population.
Unilever generates 14 per cent of its sales and profits in the region and has operations in all but four South-East Asian economies. It recently opened an icecream plant in Vietnam, a margarine factory in Jakarta and a regional headquarters in Singapore.
Speaking at the European Chamber of Commerce in Manila, Mr FitzGerald said pundits were now rushing to tell everyone the success of the tiger economies had proved a "sand castle in the air" but Unilever's own strong growth justified its long-term faith in the region.
Mr FitzGerald painted a picture at odds with the image of cronyism, corruption, inefficiency and speculative borrowing that has come to characterise the region since the crisis began to unfold last year.
"Asia as a market is driven by increasingly demanding and sophisticated consumers. We are not talking about short-term froth. We are talking about changing patterns of consumption reflecting a growing and youthful population, higher standards of education, and a population shift from agriculture to manufacturing and service industries.
"All this is underpinned by a solid foundation of human capital: clever, enterprising citizens; dedicated and adaptable workforces and a keen sense of teamwork, discipline, and interdependence which, along with a good savings ratio, keeps the welfare burden down to manageable proportions and keep national tax rates down to levels which stimulate enterprise and initiative." If the company lost its nerve every time a country suffered a setback, there would not be an entity today called Unilever with $50bn of sales, he said.
- 1 British tourists 'murdered' in Thailand: Pair's bloodied bodies found naked on Koh Tao beach
- 2 Vivienne Westwood says 'Yes' to Scottish Independence by declaring: 'I hate England'
- 3 Welcome to Cameroon, where drinking Baileys can lead to imprisonment
- 4 Lego breaks out of the toy box and heads for the gallery
- 5 Vogue under fire for 'Big Booty' article
British tourists 'murdered' in Thailand: Pair's bloodied bodies found naked on Koh Tao beach
Jihadi John': MI5 may have identified Isis militant who killed David Haines but options limited
Vivienne Westwood says 'Yes' to Scottish Independence by declaring: 'I hate England'
David Haines beheading: David Cameron says Britain will hunt down Isis 'monsters' shown in video murdering aid worker
Piers Morgan attempts to save the Union by promising to go back to the US if Scotland votes 'No' to independence
Daniele Watts: Django Unchained actress detained by Los Angeles police after being mistaken for a prostitute
The political class is doing what Hitler couldn’t – destroying Britain
Scottish independence: Nationalist leader Jim Sillars threatens pro-union companies with 'day of reckoning' after independence
Scottish independence: Yes campaign feels the heat as Alex Salmond's NHS claims come under furious attack
£23m Birmingham cycle scheme is attacked by Tory councillor for not catering to the elderly
Salmond accused of laughing off national debt with ‘what are they going to do: invade?’ joke
iJobs Money & Business
£280 - £320 per day: Ashdown Group: The Ashdown Group have been engaged by a l...
£400 - £450 Per Day: Clearwater People Solutions Ltd: **URGENT CONTRACT ROLE**...
£35000 - £38000 per annum + Benefits: Ashdown Group: Training Coordinator / Pl...
Data Governance Manager (Solvency II) – Contract – Up to £450 daily rate, 6 month (may go Permanent)
£400 - £450 Per Day: Clearwater People Solutions Ltd: We are currently looking...