Vodafone claims victory over rival mobile operators in race for new subscribers
Tuesday 06 January 1998
But Orange, which saw its share of market growth slip back, warned that other operators had been drawn into a "dangerous numbers game" to boost their figures. Chris Godsmark, Business Correspondent, reports
The four mobile groups added 726,000 net new subscribers - the difference between those joining and those leaving the networks - between October and December, easily beating the previous record 574,000 quarterly increase achieved two years ago.
The combination of aggressive price cuts and a pounds 15m high street store rebranding programme helped Vodafone to add 241,000 net new customers, the network's best quarter since it began operations in 1985. Vodafone said its chain of 250 stores accounted for 54,000 new subscribers in December alone.
One2One, the network owned by Cable & Wireless and US West, continued its recent strong performance with 206,000 net new subscribers in the final quarter, 142 per cent above the same period in 1996. Tim Samples, One2One's managing director, said the group was launching a pounds 3.2m post- Christmas advertising campaign, emphasising that its network now covered 95 per cent of the UK population.
"One2One was known as the M25 network. It will take time to erase that image," he said.
The other two networks, Cellnet and Orange, trailed the two market leaders, adding 149,000 and 130,000 net new subscribers. However, Orange claimed the price cuts by Vodafone and One2One could have attracted lower-spending customers.
Graham Howe, Orange's finance director, added that Vodafone's figures were inflated by the group's pay-as-you-go service, which uses older analogue network. Some 68,000 of Vodafone's net new subscribers took up the service, compared to 15,000 who bought Orange's digital pre-payment service.
But Terry Barwick, Vodafone's corporate affairs director, said that, even excluding the pre-payment service, the network had added 173,000 digital customers.
Separately yesterday Vodafone confirmed a pounds 267m deal to buy 26.5 per cent of Libertel, the Dutch mobile operator, taking its stake in the group to a controlling 61.5 per cent.
- 1 Notting Hill Carnival: Woman shares selfie after being ‘punched in face for telling man to stop groping her’
- 2 Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
- 3 Daily Show's Jon Stewart destroys Fox News for its Ferguson coverage
- 4 When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
- 5 Brother and sister, Christopher Buckner and Timothy Savoy, arrested for 'committing incest after watching 'The Notebook''
Ashya King missing: Police hunt five-year-old boy with brain tumour snatched from Southampton hospital by his parents
Keira Knightley topless: Usually conservative actress does own take on #Freethenipple campaign for Interview Magazine
YouTube video posted by Isis militants shows 'execution of 250 Syrian soldiers'
Botched ice bucket challenge leaves man critically injured after plane drops hundreds of gallons of water
Papua New Guinea Mount Tavurvur volcano eruption sees international flights diverted
Exclusive: We share blame for creating 'jihad generation', says Muslim strategist
Robin Williams Emmys tribute led by Billy Crystal criticised for including 'racist' joke about Muslim woman
The Rotherham child abuse scandal is a tale of apologists, misogyny and double standards
Scottish independence TV debate: Pumped-up Alex Salmond bounces back in bruising second round against Alistair Darling
Do you realise just how foolish the UK looks?
Ukip Douglas Carswell defection: Tory MP jumps ship to join Nigel Farage
- < Previous
- Next >
iJobs Money & Business
£450 - £500 per day: Orgtel: SAS Business Analyst, London, Banking, Credit Ris...
£32000 - £38000 Per Annum Bonus, Life Insurance + Other Benefits: Clearwater P...
£200 - £250 per day + competitive: Orgtel: KYC Analyst, Key Banking Client, Bi...
£400 - £500 per day: Orgtel: Test Manager - Banking - West Yorkshire - £400-£5...