Will it work? With supermarket prices under the microscope of the Competition Commission and sectors like perfume and CDs having also been investigated, this will strike a chord with consumers.
The British Retail Consortium says factors like higher rent and land prices, transport costs and legislative costs should be borne in mind when comparing prices.
The problems will be making fair and accurate comparisons. Land prices and fuel costs are lower in the US, for example, enabling shops to charge lower prices. And supermarkets in Germany are notoriously downmarket, a cheaper but depressing shopping experience. The Consumers' Association welcomed the measures but said: "When they have the results, what will they ... do about it?" The Government may hope negative publicity alone will shame shopkeepers into action.Reuse content