Lammily: Barbie-like doll hits Kickstarter fundraising target in a day

Its creator Nickolay Lamm says the doll's message is: average is beautiful

An artist who created a ‘realistic’ Barbie-like doll according to the dimensions of an average woman has raised enough money to begin selling the toy.

Nickolay Lamm launched a Kickstarter page to raise $95,000 (£56,811) on 5 March, and had already made over $106,000 (£63,390) the next day.

While Mattel’s Barbie has been criticised for having proportions that would see the doll have half a liver and be forced to walk on all fours in she were a real person, Lamm’s doll carries the tagline: “average is beautiful”.

Based on the United States Centers for Disease Control and Prevention’s measurements for an average 19-year-old, Lammily is 10.72 inches tall and has proportions noticeably different to other fashion dolls.

Promotional shots of the toy show her wearing relatively toned-down outfits and makeup compared with her Mattel counterpart, including denim shorts and an ombre shirt, and a blue bikini.

 

Lammily also has articulated joints, including ankles which allow her to wear trainers and short heels, rather than the stiletto-ready legs that Barbie has.

“She is fit and strong,” Lamm’s website boasts.

Lamm adds on his website that he hopes the fashion doll will promotes realistic beauty standards.

Responding to questions regarding the inclusivity of Lammily, Lamm said he would not be creating a “plus-sized” version of the doll, after a larger doll by Barbara vel Bakalia also went viral.

“I want Lammily to be about promoting a healthy lifestyle,” Lamm told Quartz.

“I’m all about diversity and loving yourself, but we do have an obesity epidemic. There are healthy plus-sized women out there, but as I whole I don’t want dolls that make kids think that being obese okay.”

However, Lammily's Kickstarter page explains that the project wants to “embrace diversity, from race to body type” in the future, although when this will happen is unclear.

The page adds that Lammily dolls are estimated to be ready to ship by November 2014.

“I've been consulting with Robert Rambeau, former Vice President of Manufacturing at Mattel, who has offered his experience and expertise in selecting a highly qualified manufacturer," Lamm said on his website.

Mattel's help comes after the manufacturer defended the Barbie's proportions in an interview earlier this year saying they are designed to make play easier rather than be realistic.

Read more: Toys R Us to stop marketing its toys by gender in wake of sexism claims
How parents are battling sexism in toy shops
Start your day with The Independent, sign up for daily news emails
Sport
footballHe started just four months ago
News
Nigel Farage celebrates with a pint after early local election results in the Hoy and Helmet pub in South Benfleet in Essex
peopleHe has shaped British politics 'for good or ill'
News
One father who couldn't get One Direction tickets for his daughters phoned in a fake bomb threat and served eight months in a federal prison
people... (and one very unlucky giraffe)
Travel
Streets ahead: Venice
travelWhat's trending on your wishlist?
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Selby Jennings: VP/SVP Credit Quant- NY- Investment Bank

Not specified: Selby Jennings: VP/SVP Credit Quant Top tier investment bank i...

Ashdown Group: Senior Marketing Executive- City of London, Old Street

£40000 - £43000 per annum + benefits: Ashdown Group: Senior Marketing Executiv...

Ashdown Group: Marketing Manager

£40000 - £43000 per annum + benefits: Ashdown Group: An international organisa...

Ashdown Group: Internal Recruiter -Rugby, Warwickshire

£25000 - £30000 per annum: Ashdown Group: Internal Recruiter -Rugby, Warwicksh...

Day In a Page

Aren’t you glad you didn’t say that? The worst wince-and-look-away quotes of the year

Aren’t you glad you didn’t say that?

The worst wince-and-look-away quotes of the year
Hollande's vanity project is on a high-speed track to the middle of nowhere

Vanity project on a high-speed track to nowhere

France’s TGV network has become mired in controversy
Sports Quiz of the Year

Sports Quiz of the Year

So, how closely were you paying attention during 2014?
Alexander Armstrong on insulting Mary Berry, his love of 'Bargain Hunt', and life as a llama farmer

Alexander Armstrong on insulting Mary Berry and his love of 'Bargain Hunt'

From Armstrong and Miller to Pointless
Sanchez helps Gunners hold on after Giroud's moment of madness

Sanchez helps Gunners hold on

Olivier Giroud's moment of madness nearly costs them
A Christmas without hope: Fears grow in Gaza that the conflict with Israel will soon reignite

Christmas without hope

Gaza fears grow that conflict with Israel will soon reignite
After 150 years, you can finally visit the grisliest museum in the country

The 'Black Museum'

After 150 years, you can finally visit Britain's grisliest museum
No ho-ho-hos with Nick Frost's badass Santa

No ho-ho-hos with Nick Frost's badass Santa

Doctor Who Christmas Special TV review
Chilly Christmas: Swimmers take festive dip for charity

Chilly Christmas

Swimmers dive into freezing British waters for charity
Veterans' hostel 'overwhelmed by kindness' for festive dinner

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect