Media: The BBC goes into battle for supremacy of world airwaves

Next Sunday the BBC will break Sky's monopoly in round-the-clock TV news by launching BBC News 24. As Media Editor Rob Brown explains, Auntie is more than a match for Murdoch's satellite service. She's now on a par with CNN in global newsgathering.

It is rather apt that the BBC's first rolling news channel for a British audience should come on air on the evening of Remembrance Sunday. As Great Britons gloat about their victory in two world wars, we have the satisfaction of knowing that there is at least one sphere in which this sceptr'd isle is still a land of hope and glory - global TV newsgathering.

The BBC is one of only two superpowers in this fast-expanding sphere. The other is CNN, the Atlanta-based cable network launched by the buccaneering tycoon Ted Turner. These two operations are shaping up as the Nato and Warsaw Pact of the information age.

Sky News is a nimble operator, and has quadrupled its UK audience in recent weeks with its live coverage of the Louise Woodward trial, but it simply cannot summon the same resources as either of these giants. It's a bit like China - massive potential, but not quite a real superpower yet.

It could become a more formidable force if it can forge closer links with other parts of the Murdoch media empire, especially Fox News in the US, but even then it is unlikely to launch a unified global service to compete with CNN International and BBC World, the 24-hour news channel which is the TV version of the World Service.

BSkyB's continuing weakness in global newsgathering is recognised by Britain's cable companies. Several of them are threatening to ditch Sky News in favour of the new BBC service, which has succeeded in poaching a number of producers from Murdoch's operation in recent weeks.

BBC News 24 will be able to call upon 250 correspondents across the planet. That's 100 more than CNN, which loves to boast about being the largest and most profitable electronic news and information company in the world.

As a public service broadcaster that draws the bulk of its income from a compulsory annual licence, the BBC is not profit-driven. But the man spearheading its newsgathering machine is as fiercely competitive as any of his commercial rivals.

Richard Sambrook has reason to smile. To meet the challenge of feeding two rolling news channels (BBC News 24 for the British audience and BBC World for the rest of the world) he is being given an extra pounds 15m to spend over the next few years.

Some of that money will be spent on upgrading the corporation's live capability, which at present lags somewhat behind CNN. But a considerable amount is also being invested in hiring more specialist correspondents, which the BBC regards as its trump card in the global TV news war.

CNN has been seeking to add depth and dimension to its programming by tailoring it to specific regions of the globe. It even hired a Brit - Sambrook's predecessor as head of BBC newsgathering, Chris Cramer - to help it to "de-Americanise" its output. To assist in this task, CNN has just opened a major new bureau in Frankfurt.

But CNN has also just opened three additional bureaux in the US (based in Boston, Denver and Seattle) and still serves up an essentially American world view. Its network of correspondents certainly do not span the globe as comprehensively as the BBC, the world's premier public service broadcaster.

"The BBC brings you more stories from more places," says Sambrook with pride. "Our expanding team of top specialists can also interpret and analyse events with more authority than any commercial service."

As a former BBC employee, Mr Cramer acknowledges these strengths, but he maintains that CNN is vastly superior in one crucial aspect - rapid mobilisation. "CNN can turn on a 10p and produce programmes at a hair's trigger," he says. "As a public service broadcaster, the BBC is inevitably much more cumbersome and bureaucratic."

BBC News bosses have encountered fierce hostility and resistance from their staff as they have struggled to restructure for the challenge of 24-hour news. Many of its star presenters and senior executives openly rebelled last month at a plan to streamline and centralise its editing structure. And journalists threatened to boycott pilot programmes until management agreed to revise their rotas.

There remains considerable resentment about the way in which news and current affairs programmes on the traditional mainstream channels, such as Newsnight, are having their budgets slashed to pay for the new round- the-clock service. Some question the wisdom of the BBC's entering the round-the-clock news game when demand for such services - even when a young British nanny is on trial in Boston - remains small.

BBC mandarins have managed to deal with the internal dissent, but they have had to rely on others to cope with serious teething problems in the new digital newsroom at Television Centre. At one point, gremlins threatened to delay the launch of the service. Although the problems have not been completely ironed out, the corporation is still apparently on course to go into competition with Sky News next Sunday.

"It's going to be a bit of a bumpy ride at the beginning," says Sambrook. "We don't expect to produce a perfect Rolls-Royce service from day one. But we've got the talent on and off screen to cope with the fury of 24 hour news."

News
Alex Salmond said he accepted 'the democratic verdict of the people'
newsSNP leader says Scotland must move forward as 'one nation'
Arts and Entertainment
Friends is celebrating its 20th anniversary this year
tvSeries celebrates 20th anniversary
Sport
Yaya Touré (left) and Bayern Munich’s Spanish defender Juan Bernat
footballToure's lack of defensive work is big problem for City
Voices
voicesApple continually kill off smaller app developers, and that's no good for anyone
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
Liam Neeson said he wouldn't
tv

Liam Neeson's Downton dreams

Sport
Wembley Stadium
footballNews follows deal with Germany
Arts and Entertainment
A spell in the sun: Emma Stone and Colin Firth star in ‘Magic in the Moonlight’
filmReview: Magic In The Moonlight
Sport
A 'Sir Alex Feguson' tattoo
football

Arts and Entertainment
Ben Whishaw is replacing Colin Firth as the voice of Paddington Bear
tv

Thriller is set in the secret world of British espionage

Life and Style
life

News
ScienceGallery: Otherwise known as 'the best damn photos of space you'll see till 2015'
Life and Style
fashion

Bomber jacket worn by Mary Berry sells out within an hour

Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs General

Nursery Assistant Plymouth

£10000 - £20000 per annum: Randstad Education Plymouth: Randstad Education Ltd...

Volunteer your expertise as Trustee for The Society of Experimental Biology

Unpaid Voluntary Position : Reach Volunteering: Promising volunteer Trustee op...

Email Designer

£30000 - £35000 Per Annum: Clearwater People Solutions Ltd: Our client is curr...

Psychology Teacher

£110 - £130 per hour: Randstad Education Reading: Psychology Teacher needed fo...

Day In a Page

Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week