Best in show: Carphone Warehouse (Chi and Partners)
Sunday 24 August 2008
On 17 November 2006, Kristofer Ström posted his hand-drawn stop-motion video for Minilogue on YouTube. That was nearly three million hits ago. Many of those viewings were by bored advertising creatives trawling for ideas. More than a few found themselves charmed by its innocence, simplicity and invention, and resolved to harness these qualities to the Great Engine of Commercial Desire. I was one of them. But for one reason or another Ström’s handiwork remained virgin and intact. Until now
Carphone Warehouse has departed from its usual offer-led retail by using work that’s almost identical. The simple line drawing lends itself perfectly to the client’s agenda of transparency and choice in a world of ever-changing technology. OK, so this campaign is not going to have your Hoxton Havaianistas doing backflips but I think it’s pretty damn good. What’s even better is that the agency has eschewed the crude rip-off the rest of us had in mind and used Ström to create the ads. This may seem bleeding obvious to most people, but in the light of Sony Bunnygate, the Great Cog Swindle and the Letterman Sony Balls-up, it’s refreshing to see the original artist acknowledged
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£50000 per annum + 26 days, pension, private medical : Ashdown Group: A highly...
£25000 per annum: Ashdown Group: IT Service Desk Analyst - Chessington, Surrey...
£35000 - £40000 per annum: Charter Selection: This renowned and well establish...