Cosmetics giants 'misled public', says $100m lawsuit
Sunday 11 March 2012
Two major cosmetics brands that champion their cruelty-free ethics are facing a lawsuit claiming they misled the public as they allow animal-testing on some products abroad.
Avon and Estée Lauder, which stopped animal testing in the UK two decades ago, sell cosmetics in China, where animal-testing of cosmetic ingredients is required by law.
Last week, Avon, which sells £6bn of cosmetics worldwide annually, changed its British website, which stated that it stopped animal testing more than two decades ago, to remove all traces of the claim, after a complaint to the Advertising Standards Authority.
In the US, five women have launched a legal action against the companies and are seeking $100m (£63.8m) in compensation. Their lawyer, Michael Avenatti, said: "There is nothing forcing these companies to sell products in China, and if these brands don't take a stand against inhumane policies, then nothing forces the policies to change. My clients purchased products believing the companies were not involved in animal testing while these brands were allowing testing in China to reap in profits."
If successful, the case could have serious repercussions for global cosmetics marketing.
Avon said: "Avon will first attempt to persuade the requesting authority to accept non-animal test data." Estée Lauder said: "Our commitment hasn't changed. Our products are not tested on animals except when absolutely mandated by law."
Stephen Fry explains what he would say if he was 'confronted by God'
Mia Khalifa: Pornhub star claims Drake sent her 'cringeworthy' naked photos on Instagram
Saudi preacher who 'raped and tortured' his five -year-old daughter to death is released after paying 'blood money'
Ball pool for adults opens in London
War with Isis: The struggle to rebuild life in Kobani as fighting continues in the surrounding villages
- 1 Stephen Fry explains what he would say if he was 'confronted by God'
- 2 City traders pay £200 for a quick hangover cure
- 3 Venezuela Expo Tattoo 2015: Extreme body art from 'Vampire Woman' to 109mm earlobes
- 5 Ball pool for adults opens in London
£15000 - £30000 per annum: Recruitment Genius: Now our rapidly expanding and A...
£45000 - £50000 per annum + Excellent benefits: Ashdown Group: Lead Web Develo...
£33000 per annum: Recruitment Genius: An External Relations Executive is requi...
Negotiable: Recruitment Genius: This established Digital Agency based in East ...