'Definitely a God' poster tops complaints list
A bus poster which read: "There definitely is a God" attracted more complaints than any other advert in 2009, the Advertising Standards Authority said today.
A total of 1,204 people complained that the Christian Party ad was offensive to atheists and could not be substantiated.
The ASA did not investigate the ad - a response to a British Humanist Association (BHA) poster reading: "There is probably no God. Now stop worrying and enjoy your life" - because political party campaigns are outside its remit.
The ASA also did not investigate the BHA ad, which was the sixth most complained-about campaign with 392 objections, concluding that it was an expression of the advertiser's opinion and not capable of being objectively substantiated.
BHA chief executive Andrew Copson said: "Our adverts were a light-hearted response to exactly the kind of dogma that says people must be told what to believe and how to live, often accompanied by the threat of punishment in another world.
"It is with some satisfaction that the public chose to complain about an advert that did not want them to decide for themselves about the existence of god, rather than encouraging them to make their own minds up as ours did."
The total number of complaints to the ASA increased by 9.6% to 28,978, although the number of ads attracting complaints declined by 10% to 13,956.
ASA rulings led to 2,397 ads or campaigns being changed or withdrawn.
Volkswagen produced the second most complained about ad, with 1,070 objections, for including graphic scenes of a man fighting his clones. The ASA partly upheld the complaints.
HomePride took third place with 804 complaints for an oven cleaner ad reading: "So easy, even a man can do it". The ASA ruled that the ad was tongue-in-cheek and did not uphold the complaints that it was offensive.
'Alien thigh bone' on Mars: Excitement from alien hunters at 'evidence' of extraterrestrial life
West poised to join forces with Assad in face of Islamic State
Pamela Anderson rejects ice bucket challenge because of ALS experiments on animals: 'Mice had holes drilled into their skulls'
James Foley 'beheaded': Isis video shows militant with British accent 'execute US journalist' – as hunt begins for killer
ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 1 Mother fed her daughter tapeworms to make her skinny for beauty pageant
- 2 Richard Dawkins on babies with Down Syndrome: 'Abort it and try again – it would be immoral to bring it into the world'
- 3 Crystal Palace next manager latest: Palace consider Ally McCoist - EXCLUSIVE
- 4 ALS ice bucket challenge co-founder Corey Griffin drowns, aged 27
- 5 Tim Sherwood column: 'It started as a three-horse race but turned into the Grand National'
£18000 - £30000 per annum + uncapped: SThree: Do you feel you sales role is li...
£20000 - £45000 per annum + uncapped: SThree: Key featuresA highly motivated ...
£30000 - £35000 Per Annum + 25 days holiday and bonus: Clearwater People Solut...
Highly Competitive Salary + Commission: Austen Lloyd: BRISTOL BASED - DEALING ...