Laser-eye deal advert irresponsible
Wednesday 03 October 2012
An online advert urging people to snap up half-price laser eye surgery was irresponsible, the advertising watchdog rules today.
LivingSocial, which offers cut-price deals ranging from massages to vacuum cleaners, ran the promotion on its internet site and emailed it to potential customers in May. It offered laser eye surgery for both eyes for £1,949, adding "buy now!" and "two days remaining".
The Advertising Standards Authority received a complaint that the week-long offer could persuade people to rush into having laser-eye surgery.
LivingSocial Ltd said the deal let people research the procedure and discuss it with their doctor or optician. It said after customer consultation, those found to be unsuitable for treatment would receive a full refund.
The ASA found the bargain to breach rules on responsible advertising and the promotion of medicine.
Which country would be hardest to invade?
Oxygen-starved 'dead zones' with no marine life up to 100-miles long discovered in the Atlantic Ocean
The man who filmed the Freddie Gray video has been arrested at gunpoint
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
Indonesia executions: Death row British grandmother Lindsay Sandiford will refuse to wear a blindfold when she faces firing squad
- 1 Which country would be hardest to invade?
- 2 The man who filmed the Freddie Gray video has been arrested at gunpoint
- 4 How the language you speak changes your view of the world
- 5 Royal baby girl born: Duchess of Cambridge's second child will be a princess thanks to Queen
£23000 - £25000 per annum + 25 days holidays & pension: Ashdown Group: Databas...
£14000 per annum: Recruitment Genius: A fantastic opportunity has arisen for a...
£20k + Benefits: Guru Careers: We are seeking a Graduate Digital Account Exec ...
Competitive (DOE): Guru Careers: A Print Project Manager is needed to join one...