Marketing: QR codes on pints? I'll drink to that
Samuel Muston is deputy editor & food editor of The Independent Magazine. He writes a weekly food column – On the Menu – which appears in The Independent on Friday and i on Monday. And also travel and general features. Follow him on Instagram at @smuston
Wednesday 23 May 2012
When is a pint not a pint? When it's a social-media experience. Guinness's latest innovation is a glass whose design becomes a QR code when filled with the black stuff.
Gimmicky, but cool. By running your smartphone's reader over the code it allows you to unlock, then update your "Guinness pint-drinking status" on Facebook and get money-off coupons.
A new trend, then, or the dregs at the bottom of the ad department's glass?
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