The venue: Charlotte Street, where Saatchi & Saatchi is, has tons of great restaurants on it, but Roka is my absolute favourite. I keep it for special occasions.
The company: I took David Muir, the former chief of political strategy for Gordon Brown, who was our client during the general election. I took him after the election when everything had died down.
The conversation: We spoke about the campaign and how we felt it had gone. We were reasonably happy as we denied the Tories a majority government – which was positive considering our tiny budget compared to Lord Ashcroft's millions. He also gave me a little insight into those final few days – after the election but before Gordon resigned. It was fascinating.
On the menu: I'm a new convert to sashimi. I was always a bit squeamish before, but now I love it. I also can't get enough of the soft-shell crab maki rolls, and the tuna tartare with caviar and quails eggs is incredible. I like the black cod cooked in miso, too. It's easy to get carried away and then you have to explain your expenses to the finance department. Boringly, I just have sparkling mineral water to drink.
Come here often? I probably have one working lunch a week. Adland is much more restrained than it used to be.
Roka, 37 Charlotte Street London W1Reuse content