Mothers beat fathers' group in ad dispute

MARTIN HICKMAN

Martin Hickman

Following stints with Reuters and the Press Association, Martin Hickman joined The Independent as a news editor in 2001. He became the Consumer Affairs Correspondent in September 2005 and has run the paper's trenchant campaigns on packaging, bank charges and factory-farmed chicken. He writes on subjects as diverse as food, finance, energy and fashion. With Tom Watson, he is author of a new book on the phone hacking scandal, Dial M for Murdoch - News Corporation and the Corruption of Britain.

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Wednesday 04 July 2012

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Mothers won a victory over fathers yesterday in a dispute over whether the Mumsnet website promoted "anti-male" rhetoric which could foster hatred of men.

The Advertising Standards Authority banned the campaign group Fathers4Justice from repeating claims that Mumsnet encouraged the denigration of the male gender. In March, the group ran a press advert urging advertisers to boycott Mumsnet. It said: "The Mumsnet website carries abusive and distressing anti-male content which promotes gender hatred against men and boys."

The ASA ruled that the ad was misleading because Fathers4Justice could not show that Mumsnet had encouraged the posting of anti-male comments.

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