Religiously offensive 'The Sofa Factory' advert banned
Wednesday 15 August 2012
An advert for a furniture shop has been banned for distorting religious verses in a way that was likely to cause serious offence to the Sikh community.
The television ad for Birmingham's The Sofa Factory showed an image of Guru Nanak, the founder of the Sikh religion, and featured a song in the style of the sacred Sikh verses, or Gurmantar, but with the lyrics, in Punjabi: "True name of God is You are wondrous; come to The Sofa Factory in Birmingham; measure and make your corner sofas; reupholster your older sofas."
The lyrics continue: "My father Sarvan Singh sowed the seeds of this business; I come from the village Kooner Dhanni; come on dad; I get plenty of your love and good wishes, plenty of love; you are my guru, my true guru. Sofa Factory."
One viewer complained that the advert's use of Guru Nanak and the Gurmantar is offensive.
The Sofa Factory did not respond to the Advertising Standards Authority's (ASA) enquiries about the ad.
Upholding the complaint, the ASA said: "We considered that the use of the central icon of the Sikh faith and the use and distortion of religious verses to advertise products made light of those important elements of the Sikh faith in a way that was likely to cause serious offence to some members of the Sikh community."
It ruled that the ad must not appear again.
Out-of-touch MPs ‘don’t get it’, says ex-Civil Service chief
Mark Zuckerberg: Facebook CEO's one simple test for who to hire
Bali nine: Welcome to 'Execution Island' – the Indonesian holiday resort where foreigners are sent to die
'A girl is more responsible for rape than a boy': The statement that shocked the world... except India
The 'sex selfie stick' lets you FaceTime the inside of a vagina
- 1 Drugs Live cannabis trial: Hash is less harmful than any other drug, expert claims
- 2 Have sex with your iPad thanks to the new sex toy no-one asked for
- 3 The 'sex selfie stick' lets you FaceTime the inside of a vagina
- 5 Why you're almost certainly more like your father than your mother
£27000 - £33000 per annum + Excellent benefits: Ashdown Group: Front-End Devel...
£14000 - £17000 per annum: Recruitment Genius: A Sales Ledger & Credit Control...
£16000 - £20000 per annum: Recruitment Genius: This is a fantastic opportunity...
£35 - 40k + Benefits: Guru Careers: Our client help leading creative agencies ...