Religiously offensive 'The Sofa Factory' advert banned
Wednesday 15 August 2012
An advert for a furniture shop has been banned for distorting religious verses in a way that was likely to cause serious offence to the Sikh community.
The television ad for Birmingham's The Sofa Factory showed an image of Guru Nanak, the founder of the Sikh religion, and featured a song in the style of the sacred Sikh verses, or Gurmantar, but with the lyrics, in Punjabi: "True name of God is You are wondrous; come to The Sofa Factory in Birmingham; measure and make your corner sofas; reupholster your older sofas."
The lyrics continue: "My father Sarvan Singh sowed the seeds of this business; I come from the village Kooner Dhanni; come on dad; I get plenty of your love and good wishes, plenty of love; you are my guru, my true guru. Sofa Factory."
One viewer complained that the advert's use of Guru Nanak and the Gurmantar is offensive.
The Sofa Factory did not respond to the Advertising Standards Authority's (ASA) enquiries about the ad.
Upholding the complaint, the ASA said: "We considered that the use of the central icon of the Sikh faith and the use and distortion of religious verses to advertise products made light of those important elements of the Sikh faith in a way that was likely to cause serious offence to some members of the Sikh community."
It ruled that the ad must not appear again.
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£50000 per annum + 26 days, pension, private medical : Ashdown Group: A highly...
£25000 per annum: Ashdown Group: IT Service Desk Analyst - Chessington, Surrey...
£35000 - £40000 per annum: Charter Selection: This renowned and well establish...