'Responsible drinking' ads fuel binges
Alcohol-industry campaigns to promote responsible drinking may instead be encouraging people to drink more, according to a new study.
Researchers from Glyndwr and Bangor universities in Wales reviewed responsible-drinking campaigns in different countries and found that those sponsored by the alcohol industry were often "ineffective" and counterproductive. The report found that "whilst these campaigns identify specific undesirable behaviours such as drink-driving, they serve to normalise and promote drinking in general."
Researchers said the industry's "conflict of interest" meant it should have no role in formulating policy related to alcohol consumption.
In 2009, a number of major brewers including Fuller's, Thwaites and Brains, together with the supermarket chains Tesco, Spar and Asda, were behind a £100m campaign to encourage young people to drink more responsibility.
The five-year Campaign for Smarter Drinking saw the slogan "why let good times go bad?" appear on beermats, advertising hoardings and signs in pubs, bars and off-licences.
Top Gear presenter is no stranger to foot-in-mouth controversy
New essay by JK Rowling went live on pottermore site this morning
Charlie Sheen could be set to revive his role as a hedonistic womaniser
Review: Mike Leigh's biopic is a rambling, rich character study
Want to ward off (or welcome) trick-or-treaters? Here's how
'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
Halloween 2014: From the Screaming Man of Pluckley to the 'White Lady' of the Tower of London - Britain's 20 most haunted places
Russian politician says Apple CEO Tim Cook should be 'banned' from country after coming out as gay
Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
- 1 'Nasa Confirms Six Days of Darkness in December': No, they don't - it's a hoax
- 2 Canadian actor punched in face after 'Islamophobia' experiment goes wrong in wake of Ottawa shooting
- 3 Topshop at centre of row over body image as 'shocking' skinny mannequin photo goes viral
- 4 If you think Russell Brand’s new book is confused, you should read what his critics have to say about it
- 5 Kentucky gang rape: 15-year-old boy left in critical condition after sexual attack by group at party
£18000 - £30000 per annum + uncapped: SThree: Do you feel you sales role is li...
£27-32k + commission: Savvy Media Ltd: Sponsorship selling and moving into an ...
£25 - 32k DOE: Guru Careers: A digital-savvy Marketing Account Manager / Clien...
£23-30k (DOE) + Bonus: Guru Careers: We are seeking bright Business Developmen...