'Responsible drinking' ads fuel binges
Alcohol-industry campaigns to promote responsible drinking may instead be encouraging people to drink more, according to a new study.
Researchers from Glyndwr and Bangor universities in Wales reviewed responsible-drinking campaigns in different countries and found that those sponsored by the alcohol industry were often "ineffective" and counterproductive. The report found that "whilst these campaigns identify specific undesirable behaviours such as drink-driving, they serve to normalise and promote drinking in general."
Researchers said the industry's "conflict of interest" meant it should have no role in formulating policy related to alcohol consumption.
In 2009, a number of major brewers including Fuller's, Thwaites and Brains, together with the supermarket chains Tesco, Spar and Asda, were behind a £100m campaign to encourage young people to drink more responsibility.
The five-year Campaign for Smarter Drinking saw the slogan "why let good times go bad?" appear on beermats, advertising hoardings and signs in pubs, bars and off-licences.
Russell Brand accuses Sean Hannity of terrorism after aggressive Israel-Gaza debate
Pope Francis issues top 10 tips for happiness
Justin Bieber posts Instagram photo of a crying Orlando Bloom after Ibiza fight 'over Miranda Kerr'
Disney heiress Abigail disowns her share of family profits in West Bank company
Air Algerie AH5017 crash: Jet fell 30,000 feet in three minutes ‘due to violent storm’
- 1 Pope Francis issues top 10 tips for happiness
- 2 Disney heiress Abigail disowns her share of family profits in West Bank company
- 3 The secret report that helps Israel hide facts
- 5 Israel's propaganda machine is finally starting to misfire
- < Previous
- Next >
competitive: Progressive Recruitment: My client who are a leading organisation...
Competitive (DOE): Guru Careers: We are looking for an Assistant Management Ac...
competitive: Progressive Recruitment: A data analytics are currently looking t...
competitive: Progressive Recruitment: A leading marketing agency have won a fe...