Why an innovation in advertising is causing a stink
It was probably only a matter of time before "Smell-vertising" became a reality and it looks like fast-food spud specialists McCain is the first major company to get in on the act.
To promote its revolutionary new product, Ready Baked Jackets (frozen jacket potatoes that will cook in the oven in just five minutes), it has introduced 3D fibreglass models of baked tatties at selected bus stops in London, York, Manchester, Nottingham and Glasgow, which will release the aroma of fresh oven-baked potato throughout the shelter when a button is pressed. Of course, the machine will also dispense money-off vouchers.
It's unclear yet how wise it is to associate your product with something as deeply depressing as the bus stop, when waiting for the bus – especially at the moment – is truly one of life's great trials.
If it is deemed a success, however, we can probably expect bus stops of the future to reek of a mixture of curries, pizza and meat. And, let's face it, probably McDonalds. Which is just about preferable to fags and vomit.
Amber Peat: Body found in search for missing 13-year-old who ran away after argument with her parents
California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
Sepp Blatter resigns: FBI are investigating outgoing Fifa president, claims report
Alton Towers crash: Four guests seriously injured as Smiler ride carriages collide
Charles Kennedy dead: A guy once asked the Lib Dem leader who his favourite Muppet was and his letter response was wonderful
- 2 California man brutally beat 82-year-old Sikh grandfather he mistook for 'one of those people'
- 4 Charles Kennedy 'had better judgement drunk than many sober politicians' says Ian Hislop
£15000 - £30000 per annum: Recruitment Genius: First things first - for the av...
£22000 - £27500 per annum: Recruitment Genius: This digital advertising infras...
£50 - 60k (DOE) + Benefits & Bonus: Guru Careers: A PR Account Director / SAM ...
£32 - £37K + extensive benefits: Guru Careers: Research Analyst / Business Ins...