Current Google Insights trends: Wimbledon, ENEM, Michael Jackson, iPhone 4, eclipse

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The Independent Online

Tennis tournament Wimbledon is the search term with the most significant growth over the last seven days on Google Insights on the morning of June 28.

"Wimbledon" and Wimbledon 2010" - terms used to search for news and information about the oldest tennis championship in the world - have reached the first and second places on Google Insights. "BBC Sport" also makes it into this week's list at number nine.

"ENEM 2010" and "ENEM", short for "Exame Nacional do Ensino Médio," are in third and fourth place. The ENEM test is used by many Brazilian high schools to determine a student's level of education.

Turkish distance learning body "aöf" is in fifth place.

"Michael Jackson" takes the sixth place as fans commemorated the one-year anniversary of his passing on June 25.

The latest version of Apple's iPhone jumps into seventh and tenth places with the terms "iPhone 4" and "iPhone."

In eighth place is "eclipse." Eclipse became a popular search term over the week as fans turned to Google to find information about the third movie in the "The Twilight Saga," Eclipse and the partial lunar eclipse that could be seen by people in the Americas, the Pacific and eastern Asia over the weekend.

The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights, recorded on June 28 at 10:30 AM GMT are:

1. wimbledon (+800%)
2. wimbledon 2010 (+600%)
3. enem 2010 (+450%)
4. enem (+350%)
5. aöf (+150%)
6. michael jackson (+120%)
7. iphone 4 (+80%)
8. eclipse (+60%)
9. bbc sport (+50%)
10. iphone (+50%)

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