Manchester United
Main sponsor: AIG (Insurance)
Cost per annum: £14.125m
Kit supplier: Nike
The AIG deal is worth £56.5m over four years, Nike paid the club £303m for licensing rights, and Budweiser is the club's official beer. Still no word on why former Saatchi & Saatchi CEO Lee Daley, lasted only four months as commercial director last year.
Chelsea
Main sponsor: Samsung (Electronics)
Cost per annum: £10m
Kit supplier: Adidas
Football sponsorship is a key battleground in the ultra competitive consumer electronics market. South Korean giant Samsung grabbed the Chelsea shirt after they lost out to Sony for Uefa Champions League and Fifa World Cup rights. As an IOC partner Samsung also sponsored the Olympic torch relay around the world, escorted by the controversial men in blue suits.
Liverpool
Main sponsor: Carlsberg (Brewing)
Cost per annum: £7m
Kit supplier: Adidas
Carlsberg's 15-year commitment is the longest commercial relationship in British football, but the club may seek a shirt and naming rights deal to fund their long-awaited new stadium, which may test the brewers resolve. Last year, striker Fernando Torres sold more shirts than any player in the Premier League, not including those carrying his own El Niño brand.
Newcastle United
Main sponsor: Northern Rock (Finance)
Cost per annum: £5m
Kit supplier: Adidas
The nationalisation of Northern Rock means Kevin Keegan's team is partly funded by the taxpayer despite being owned by billionaire retailer Mike Ashley. Calls to end the relationship have fallen on deaf ears: "I believe it is in the commercial interest of the bank that we should continue," said N. Rock.
Arsenal
Main sponsor: Emirates (Airline)
Cost per annum: £5m
Kit supplier: Nike
Arsene Wenger has transformed "boring Arsenal" into one of the most aspirational brands in football, but his antipathy to summer tours means the club won't be "taking the live experience" to America or the Far East soon, despite the chance of free Emirates flights. Back home, the Emirates stadium has become a London landmark.
Tottenham Hotspur
Main sponsor: Mansion.com (Casino and Poker)
Cost per annum: £5m
Kit supplier: Puma
Spurs were the second choice for Mansion, which came close to a deal with Manchester United. The sponsor accused United of "double-dealing", while the club said concerns over the gambling and casino link turned them off.
Aston Villa
Main sponsor: Acorns (Children's Hospice)
Cost per annum: Free
Kit supplier: Nike
Randy Lerner, Villa's American owner, has taken a leaf out of Barcelona's tie-up with Unicef, Villa gave their shirt free to a local children's hospice, costing the club around £5m a year in revenue.
Everton
Main sponsor: Chang (Brewing)
Cost per annum: £2.6m
Kit supplier: Umbro
Chang is part of the ThaiBev brewing giant and the deal is testimony to the Premier League's international TV reach. Alcohol sponsorship of sport is set to come under renewed pressure as the government acts on binge drinking – acting on advice from the Portman Group, the brand has chosen to remove its logo from children's shirts.
Manchester City
Main sponsor: Thomas Cook
Cost per annum: £1m
Kit supplier: Le Coq Sportif
No Ronaldinho to sell the City shirt as the Brazilian star chose Milan, and fans and sponsors will take little consolation that his new club played in the Thomas Cook Cup, a pre-season tournament. Thomas Cook is into its sixth year as sponsor – and fans are four times as likely to book holidays with the firm.
Hull City
Main sponsor: Karoo (Internet Service Provider)
Cost per annum: £800,000
Kit supplier: Umbro
The newly promoted club hopes this year's shirt will fare better than a previous Tiger skin incarnation, which was voted worst ever football kit in a poll of readers of The Sun. Karoo is a local ISP owned by Kingston Communications, which is the monopoly web supplier for Hull.
Blackburn Rovers
Main sponsor: Crown Paints
Cost per annum: £1.5m
Kit supplier: Umbro
Manufacturing problems at Umbro's factory unfortunately meant the launch of the new shirt was delayed and the club took a hit in all important pre-season shirt sales. After an absence of over a decade, the Crown Paints logo comes back into football. The local brand was one of the first shirt sponsors and is synonymous with Liverpool in the Kenny Dalglish era.
West Ham United
Main sponsor: XL Holidays
Cost per annum: £1m
Kit supplier: Umbro
There are two views of the new away kit. The official line is that it recalls Hammers heroes such as Bobby Moore, Geoff Hurst and Martin Peters. Some fans see it differently: "It's a rip off of that crappy Seventies England shirt," wrote one blogger, "must've taken them about 10 minutes to think that one up, thanks for nothing!"
Wigan Athletic
Main sponsor: JJB (Retailer)
Cost per annum: £1m
Kit supplier: Champion
Wigan chairman and JJB Sports founder Dave Whelan dropped Umbro in favour of Champion when Umbro were hit by England's failure to qualify for Euro 2008. Umbro was bought by Nike, which paid £285m to consolidate its position against arch-rivals adidas. The white England shirt is still the best-selling replica kit worldwide and Umbro's deal with the FA is due to run to 2014.
Portsmouth
Main sponsor: OKI (Printers)
Cost per annum: £800,000
Kit supplier: Canterbury
Last year's FA Cup win gave Japanese printer manufacturer OKI some welcome additional worldwide exposure. The club is supporting the OKI Street Arts Community initiative, encouraging school-aged children to get involved in the arts, and the company's PR agency Whiteoaks has been pushing the OKI Street Sixes, a youth football league, part of a Hampshire-based drive to reduce street crime.
West Bromwich Albion
Main sponsor: None. Played pre-season in last year's T-Mobile shirt
Cost per annum: Not applicable
Kit supplier: Umbro
The Premier League's rules ensure an even share of television coverage over the year. Despite this, the club will become the first since the Premier League began in 1992 to start without a sponsor. Supporters can weld one on when a sponsor is found, says a hopeful press release.
Sunderland
Main sponsor: Boylesports
Cost per annum: £2.5m
Kit supplier: Umbro
Boylesports, one of Ireland's biggest bookies, is the latest Irish link to Wearside. Manager Roy Keane and chairman Niall Quinn front a club owned by the Drumaville Consortium, a collection of Dublin businessmen, "It's the biggest thing since Jack Charlton and Italia 90," says investor Charlie Chawke. Aer Lingus and Ryanair agree, reporting increased traffic from Dublin and Cork to the north-east.
Middlesbrough
Main sponsor: Garmin SatNav
Cost per annum: £1m
Kit supplier: Errea
Lazy players will be found out this year as Garmin supply Boro coaches with GPS-enabled Forerunners that measure the squad's heart rate, speed and the distance covered during training. Fans can view the data online during the season. The team bus driver will also be under pressure to get the team to away games on time as the sponsor has equipped the coach with the company's core SatNav product.
Fulham
Main sponsor: LG (Electronics)
Cost per annum: £3m
Kit supplier: Nike
No one can say Mohamed Al Fayed lacks imagination when it comes to negotiating with sponsors. Bundled in to LG's deal is floor space at Mr Al Fayed-owned Harrods and the roof of Craven Cottage, which is positioned under the Heathrow flight path. The sponsor says that nothing should be read into the fact that the entire senior marketing team left the company shortly after the deal was signed.
Stoke City
Main sponsor: Britannia (Building Society)
Cost per annum: £1m
Kit supplier: Le Coq Sportif
The credit crunch era is no bad time to promote the benefits of saving, so Britannia support their involvement by some neat activation, donating substantial sums to the club via its Save & Support initiative. Stoke are tipped for relegation, but the Staffordshire-based building society has been sponsoring the club for 11 years and holds the naming rights to the stadium.
Bolton Wanderers
Main sponsor: Reebok (Sportswear manufacturer)
Cost per annum: £1.2m
Kit supplier: Reebok
The Reebok Stadium was one of the first British naming rights agreements, signed in 1997 and recently renewed until 2016, and a blueprint for Arsenal's deal with Emirates. Sponsor and club work closer than most – Reebok's UK head office is in the north stand of the ground.
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