Let's do lunch Are two creative heads better than one?
Tuesday 30 April 1996
Sue Douglas, recently appointed editor of the Sunday Express, upset two leading agencies last week at the end of a pitch. Lowe Howard-Spink and Howell Henry Chaldecott Lury had thought they were the only agencies up for the work, but, at the last minute, Walsh Trott Chick Smith come from nowhere to scoop the pounds 36m account. Apparently, Douglas was impressed by the agency's founder, Dave Trott, who's worked for national newspapers before. But doesn't she know that Trott is adland's greatest Lefty? This is the man who recently worked with Ken Livingstone on a cinema commercial that all but encouraged viewers to spoil banknotes. Ageing Thatcherite readers of the Sunday Express maybe in for a shock.
Andrew Cracknell, boisterous creative director at Ammirati Puris Lintas, was finding it all a bit much last week. APL had just landed the pounds 4.5m account for Interflora. Not the sexiest job in the world, perhaps, but a notable coup for the agency, which formed only recently by the merger of SP Lintas and Lintas. Crackers, who rarely stops talking, could only find three words to express his delight to the trade magazine Campaign: "We are chuffed." Sources suggest he was later seen leaping for joy in a north London gym.
Question: How can you tell if Simon Mathews is about to land a new job? Answer: he goes on a grand holiday overseas. Two years ago, motorbike- mad media man announced to colleagues at Young and Rubicam that he was off for a jolly in the Caribbean. They never saw him again. He came back to a new job at Equinox Communications. And now - with Mathews on another three-week holiday - Optimedia has confirmed that he's to take over as chief executive. If Optimedia has any sense, it'll chain Mathews to his desk.
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