Few expected Saatchi & Saatchi to keep its place at the top of the industry this year. But Register-MEAL figures commissioned by Campaign show the troubled agency has once again billed more than anyone else, despite losing such accounts as British Airways. But after a 12 per cent drop in billings, the agency has three rivals hot on its heels: J Walter Thompson, Ogilvy and Mather, and Abbott Mead Vickers BBDO. Is that all the Charlotte Street outfit has to worry about? Not exactly: the new empire of brothers Maurice and Charles - now M&C Saatchi - has hit the top 20, not least thanks to the BA account. And M&C Saatchi recently won the job of launching a new cigarette brand from former Saatchi & Saatchi client Gallaher, perhaps the biggest such launch in 30 years.
When Peugeot launched its latest TV ad a month ago there was a hoo-ha over a "gay kiss", which Peugeot explained was mouth-to-mouth resuscitation. Four viewers objected to one man giving another the "kiss of life" all the same, the Independent Television Commission says. In all, 45 viewers objected to "offensive" imagery.
A new ad for Pizza Hut pits National Grand Prix hero Damon Hill against the commentator Murray Walker. The film, by Duckworth Finn Grubb Waters, shows them eating pizzas as Walker gives a running commentary. He still manages to scoff his food first, prompting an all-too-familiar ending to his coverage: "Hill finishes second again." Also familiar to Walker is the notion of advertising; he was once an account handler at DMB&B.Reuse content