Media: Talk of The Trade: Westerly depression

WESTCOUNTRY, the new ITV contractor for South-west England, has made a poor start with its daily 6pm programme, Westcountry Live. In the first six weeks of the year it attracted a third fewer viewers than Today South West, the programme made for the same slot by the former franchise-holder, TSW, according to a survey by the advertising agents Young & Rubicam.