Media: Talk of The Trade: Westerly depression
WESTCOUNTRY, the new ITV contractor for South-west England, has made a poor start with its daily 6pm programme, Westcountry Live. In the first six weeks of the year it attracted a third fewer viewers than Today South West, the programme made for the same slot by the former franchise-holder, TSW, according to a survey by the advertising agents Young & Rubicam.
Subscribe to Independent Premium to bookmark this article
Want to bookmark your favourite articles and stories to read or reference later? Start your Independent Premium subscription today.
Join our commenting forum
Join thought-provoking conversations, follow other Independent readers and see their replies