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More sales success for 'The Independent'

Saturday 10 July 2004 00:00 BST
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The Independent has recorded its ninth month of year-on-year sales increases.

The Independent has recorded its ninth month of year-on-year sales increases.

The audited figures for June, released yesterday, show that the The Independent's average daily sale in its first month as a fully compact paper was 261,575 copies, an increase of 18.8 per cent on the same period last year.

The Independent's circulation is at its highest since October 1997 and the paper has registered its highest market share (11.8 per cent) for eight years.

Meanwhile, sales of The Daily Telegraph were down 1 per cent on June last year, The Times is up 4.7 per cent, while The Guardian's sales rose 0.4 per cent during a period when the size of the market for all quality newspapers rose by 2.9 per cent. On 17 May, The Independent became Britain's first quality paper to be published exclusively in compact format and sales have continued to grow in all areas. These figures come in a period of sustained success for the paper. In March, The Independent was named National Newspaper of the Year in the British Press Awards, and results from the National Readership Survey revealed unprecedented increases in readership of the paper, especially amongst young people and women.

Ivan Fallon, chief executive of Independent News & Media (UK), said yesterday: "The success of the compact once again has exceeded all our expectations. We have recorded the highest UK newstrade sales (up 33.4 per cent year-on-year) in six years and we have achieved the strongest market share in Independent News & Media's ownership."

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