Trending: YouTube, rant colony

Be it politics, football or an actor's love life, the web teems with screaming-to-camera videologs. Calm down guys, recommends Gillian Orr

When it was revealed last week that Kristen Stewart had cheated on her boyfriend Robert Pattinson, there was possibly only one person more devastated than R Pattz himself. Emma Clarke, 25, from Carlisle, a huge fan of the Twilight films in which the couple star, posted a self-filmed rant on YouTube that sees her break down in tears over Stewart's actions. "I don't understand why she would do this?" she cries.

The video instantly went viral, notching up a million hits in just one day. Someone who offered their support for Clarke was 24-year-old Chris Crocker, who tweeted "Just saw the video of the Twilight (Kristen/Robert) fan. Keep your head up." Crocker is better known as the young man who hysterically begged viewers to "Leave Britney Alone!" in a similar tearful YouTube rant back in 2007, which has since been watched by 44 million people.

There are thousands of YouTube vloggers who record and post their thoughts on various affairs, anything from celebrity gossip to politics. A 19-year-old Londoner, Olajide Olatunji, received one million hits for his self-recorded, foul-mouthed diatribe against the Arsenal footballer Robin van Persie after he announced his desire to leave the club earlier this month.

Drinking with Bob is a video series of an American sounding off about issues such as gun laws and Mitt Romney's tax returns. Even celebrities aren't averse to uploading ill-advised monologues. Charlie Sheen (much to his publicist's horror, one imagines) posted a to-camera tirade against the makers of Two and a Half Men, after he was fired last year. Long gone are the days where people would take out their frustrations in a journal. Now more and more are choosing to pick up a camera and share their views online.

"It's cathartic: the internet as passive therapist," says Benji Lanyado, a journalist and web developer. "In the old days, anyone in need of a rant could only call on those in their immediate vicinity, often the person sitting next to them in the pub. Today, you have the option of broadcasting it to the world."

The vlogger's rant is often ill-thought out and exceptionally emotional, showing them to be obsessive, even aggressive. Their popularity lies in the audience ridiculing the star. "They often become figures of fun," says Claire Wardle, a director at Storyful, a social media news agency. "It feels a little like Big Brother and the diary room. They are unaware that everyone is laughing at them."

Similar to contestants entering Big Brother, Wardle suggests people often post these videos in the hope of being spotted for bigger and better things. "Often people who start blogging say they're just doing it for themselves, but then you think; why do it online, why not do it in a journal? You have to conclude that they want people to see. There must be an element of them secretly hoping they'll get picked up for a book deal. And producers are increasingly using YouTube as a place to find talent."

But what was the reasoning behind Clarke's emotional video? "I had to say something about it, I had to have my two cents' worth," says Clarke. "I don't think it would feel like a relief if I wrote something in a diary, it wouldn't feel the same. The videos are 100 per cent honest. If I think it, I say it. You can't do that in real life. I only do it on YouTube."

News
people'It can last and it's terrifying'
Sport
Danny Welbeck's Manchester United future is in doubt
footballGunners confirm signing from Manchester United
Sport
footballStriker has moved on loan for the remainder of the season
Sport
footballFeaturing Bart Simpson
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
News
Katie Hopkins appearing on 'This Morning' after she purposefully put on 4 stone.
peopleKatie Hopkins breaks down in tears over weight gain challenge
Arts and Entertainment
Olivia Colman topped the list of the 30 most influential females in broadcasting
tv
News
Kelly Brook
peopleA spokesperson said the support group was 'extremely disappointed'
News
The five geckos were launched into space to find out about the effects of weightlessness on the creatures’ sex lives
i100
Life and Style
techIf those brochure kitchens look a little too perfect to be true, well, that’s probably because they are
Sport
Andy Murray celebrates a shot while playing Jo-Wilfried Tsonga
TennisWin sets up blockbuster US Open quarter-final against Djokovic
Arts and Entertainment
Hare’s a riddle: Kit Williams with the treasure linked to Masquerade
booksRiddling trilogy could net you $3m
Arts and Entertainment
Alex Kapranos of Franz Ferdinand performs live
music Pro-independence show to take place four days before vote
News
news Video - hailed as 'most original' since Benedict Cumberbatch's
News
i100
Life and Style
The longer David Sedaris had his Fitbit, the further afield his walks took him through the West Sussex countryside
lifeDavid Sedaris: What I learnt from my fitness tracker about the world
Arts and Entertainment
Word master: Self holds up a copy of his novel ‘Umbrella’
booksUnlike 'talented mediocrity' George Orwell, you must approach this writer dictionary in hand
News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Marketing Executive / Member Services Exec

£20 - 26k + Benefits: Guru Careers: A Marketing Executive / Member Services Ex...

Trend Writer / Copywriter

£25 - 30k (DOE): Guru Careers: A Trend Writer / Copywriter: Retail, Design and...

Business Development Manager / Media Sales Exec

£28 - 32k + Uncapped Commission: Guru Careers: A Business Development Manager ...

Digital Marketing Assistant

£17 - 27k: Guru Careers: We are seeking a Digital Marketing Assistant to join ...

Day In a Page

'I’ll tell you what I would not serve - lamb and potatoes': US ambassador hits out at stodgy British food served at diplomatic dinners

'I’ll tell you what I would not serve - lamb and potatoes'

US ambassador hits out at stodgy British food
Radio Times female powerlist: A 'revolution' in TV gender roles

A 'revolution' in TV gender roles

Inside the Radio Times female powerlist
Endgame: James Frey's literary treasure hunt

James Frey's literary treasure hunt

Riddling trilogy could net you $3m
Fitbit: Because the tingle feels so good

Fitbit: Because the tingle feels so good

What David Sedaris learnt about the world from his fitness tracker
Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Saudis risk new Muslim division with proposal to move Mohamed’s tomb

Second-holiest site in Islam attracts millions of pilgrims each year
Alexander Fury: The designer names to look for at fashion week this season

The big names to look for this fashion week

This week, designers begin to show their spring 2015 collections in New York
Will Self: 'I like Orwell's writing as much as the next talented mediocrity'

'I like Orwell's writing as much as the next talented mediocrity'

Will Self takes aim at Orwell's rules for writing plain English
Meet Afghanistan's middle-class paint-ballers

Meet Afghanistan's middle-class paint-ballers

Toy guns proving a popular diversion in a country flooded with the real thing
Al Pacino wows Venice

Al Pacino wows Venice

Ham among the brilliance as actor premieres two films at festival
Neil Lawson Baker interview: ‘I’ve gained so much from art. It’s only right to give something back’.

Neil Lawson Baker interview

‘I’ve gained so much from art. It’s only right to give something back’.
The other Mugabe who is lining up for the Zimbabwean presidency

The other Mugabe who is lining up for the Zimbabwean presidency

Wife of President Robert Mugabe appears to have her sights set on succeeding her husband
The model of a gadget launch: Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed

The model for a gadget launch

Cultivate an atmosphere of mystery and excitement to sell stuff people didn't realise they needed
Alice Roberts: She's done pretty well, for a boffin without a beard

She's done pretty well, for a boffin without a beard

Alice Roberts talks about her new book on evolution - and why her early TV work drew flak from (mostly male) colleagues
Get well soon, Joan Rivers - an inspiration, whether she likes it or not

Get well soon, Joan Rivers

She is awful. But she's also wonderful, not in spite of but because of the fact she's forever saying appalling things, argues Ellen E Jones
Doctor Who Into the Dalek review: A classic sci-fi adventure with all the spectacle of a blockbuster

A fresh take on an old foe

Doctor Who Into the Dalek more than compensated for last week's nonsensical offering