Trending: YouTube, rant colony

Be it politics, football or an actor's love life, the web teems with screaming-to-camera videologs. Calm down guys, recommends Gillian Orr

When it was revealed last week that Kristen Stewart had cheated on her boyfriend Robert Pattinson, there was possibly only one person more devastated than R Pattz himself. Emma Clarke, 25, from Carlisle, a huge fan of the Twilight films in which the couple star, posted a self-filmed rant on YouTube that sees her break down in tears over Stewart's actions. "I don't understand why she would do this?" she cries.

The video instantly went viral, notching up a million hits in just one day. Someone who offered their support for Clarke was 24-year-old Chris Crocker, who tweeted "Just saw the video of the Twilight (Kristen/Robert) fan. Keep your head up." Crocker is better known as the young man who hysterically begged viewers to "Leave Britney Alone!" in a similar tearful YouTube rant back in 2007, which has since been watched by 44 million people.

There are thousands of YouTube vloggers who record and post their thoughts on various affairs, anything from celebrity gossip to politics. A 19-year-old Londoner, Olajide Olatunji, received one million hits for his self-recorded, foul-mouthed diatribe against the Arsenal footballer Robin van Persie after he announced his desire to leave the club earlier this month.

Drinking with Bob is a video series of an American sounding off about issues such as gun laws and Mitt Romney's tax returns. Even celebrities aren't averse to uploading ill-advised monologues. Charlie Sheen (much to his publicist's horror, one imagines) posted a to-camera tirade against the makers of Two and a Half Men, after he was fired last year. Long gone are the days where people would take out their frustrations in a journal. Now more and more are choosing to pick up a camera and share their views online.

"It's cathartic: the internet as passive therapist," says Benji Lanyado, a journalist and web developer. "In the old days, anyone in need of a rant could only call on those in their immediate vicinity, often the person sitting next to them in the pub. Today, you have the option of broadcasting it to the world."

The vlogger's rant is often ill-thought out and exceptionally emotional, showing them to be obsessive, even aggressive. Their popularity lies in the audience ridiculing the star. "They often become figures of fun," says Claire Wardle, a director at Storyful, a social media news agency. "It feels a little like Big Brother and the diary room. They are unaware that everyone is laughing at them."

Similar to contestants entering Big Brother, Wardle suggests people often post these videos in the hope of being spotted for bigger and better things. "Often people who start blogging say they're just doing it for themselves, but then you think; why do it online, why not do it in a journal? You have to conclude that they want people to see. There must be an element of them secretly hoping they'll get picked up for a book deal. And producers are increasingly using YouTube as a place to find talent."

But what was the reasoning behind Clarke's emotional video? "I had to say something about it, I had to have my two cents' worth," says Clarke. "I don't think it would feel like a relief if I wrote something in a diary, it wouldn't feel the same. The videos are 100 per cent honest. If I think it, I say it. You can't do that in real life. I only do it on YouTube."

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
News
ebookA unique anthology of reporting and analysis of a crucial period of history
Arts and Entertainment
Reimagined: Gwyneth Paltrow and Toni Collette in the film adaptation of Jane Austen's Emma
books
Arts and Entertainment
Jesuthasan Antonythasan as Dheepan
Cannes 2015Dheepan, film review
Sport
sport
News
Richard Blair is concerned the trenches are falling into disrepair
newsGeorge Orwell's son wants to save war site that inspired book
Arts and Entertainment
The pair in their heyday in 1967
music
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Guru Careers: Software Developer / C# Developer

£40-50K: Guru Careers: We are seeking an experienced Software / C# Developer w...

Guru Careers: Software Developer

£35 - 40k + Benefits: Guru Careers: We are seeking a Software Developer (JavaS...

Guru Careers: Senior Account Manager / SAM

£30 - 35k: Guru Careers: A Senior Account Manager / SAM is needed to join the ...

Ashdown Group: Digital Marketing Manager (EMEA) - City, London

£55000 - £65000 per annum + Benefits: Ashdown Group: Digital Marketing Manager...

Day In a Page

Abuse - and the hell that came afterwards

Abuse - and the hell that follows

James Rhodes on the extraordinary legal battle to publish his memoir
Why we need a 'tranquility map' of England, according to campaigners

It's oh so quiet!

The case for a 'tranquility map' of England
'Timeless fashion': It may be a paradox, but the industry loves it

'Timeless fashion'

It may be a paradox, but the industry loves it
If the West needs a bridge to the 'moderates' inside Isis, maybe we could have done with Osama bin Laden staying alive after all

Could have done with Osama bin Laden staying alive?

Robert Fisk on the Fountainheads of World Evil in 2011 - and 2015
New exhibition celebrates the evolution of swimwear

Evolution of swimwear

From bathing dresses in the twenties to modern bikinis
Sun, sex and an anthropological study: One British academic's summer of hell in Magaluf

Sun, sex and an anthropological study

One academic’s summer of hell in Magaluf
From Shakespeare to Rising Damp... to Vicious

Frances de la Tour's 50-year triumph

'Rising Damp' brought De la Tour such recognition that she could be forgiven if she'd never been able to move on. But at 70, she continues to flourish - and to beguile
'That Whitsun, I was late getting away...'

Ian McMillan on the Whitsun Weddings

This weekend is Whitsun, and while the festival may no longer resonate, Larkin's best-loved poem, lives on - along with the train journey at the heart of it
Kathryn Williams explores the works and influences of Sylvia Plath in a new light

Songs from the bell jar

Kathryn Williams explores the works and influences of Sylvia Plath
How one man's day in high heels showed him that Cannes must change its 'no flats' policy

One man's day in high heels

...showed him that Cannes must change its 'flats' policy
Is a quiet crusade to reform executive pay bearing fruit?

Is a quiet crusade to reform executive pay bearing fruit?

Dominic Rossi of Fidelity says his pressure on business to control rewards is working. But why aren’t other fund managers helping?
The King David Hotel gives precious work to Palestinians - unless peace talks are on

King David Hotel: Palestinians not included

The King David is special to Jerusalem. Nick Kochan checked in and discovered it has some special arrangements, too
More people moving from Australia to New Zealand than in the other direction for first time in 24 years

End of the Aussie brain drain

More people moving from Australia to New Zealand than in the other direction for first time in 24 years
Meditation is touted as a cure for mental instability but can it actually be bad for you?

Can meditation be bad for you?

Researching a mass murder, Dr Miguel Farias discovered that, far from bringing inner peace, meditation can leave devotees in pieces
Eurovision 2015: Australians will be cheering on their first-ever entrant this Saturday

Australia's first-ever Eurovision entrant

Australia, a nation of kitsch-worshippers, has always loved the Eurovision Song Contest. Maggie Alderson says it'll fit in fine