Radio enters a new golden age as digital use takes off

The digital revolution and the expansion of new ways of accessing information through the internet has given a huge boost to one of the older and more traditional forms of electronic media - the radio.

According to figures released yesterday, the digital age has created a new golden age of radio, with the number of listeners in Britain at a record high of more than 45 millionevery week.

The figure for the last three months of 2006 is the highest since Radio Joint Audience Research (Rajar) began compiling records in 1992, and is attributed to growing numbers of people tuning in on the internet, digital television and mobile phones.

Rajar said almost 8 per cent of people aged 15 and above listen to the radio on their mobile phones, a 24 per cent increase over the same period of 2005. A quarter of 15- to 24-year-olds said they tuned in this way. Listening over the internet rose by 10 per cent and by 9 per cent on digital television.

Podcasts are also more popular. More than two million people, the equivalent of 17 per cent of all owners of MP3 players, listen to the audio downloads - a rise of 15 per cent on the previous three months. The figures are likely to rise as more content is made available as a podcast.

Jenny Abramsky, the BBC's director of audio and music, said: "It proves radio still plays an incredibly important part in people's lives and, despite the range of new media available, listeners continue to value the close relationship they have with radio."

The figures show a small decline in audiences for long-established BBC Radio 4 favourites The Archers and Desert Island Discs, programmes which have suffered recent upheavals and whose listeners are renowned for their loyalty and resistance to change. The Rajar figures show The Archers' weekly audience is 4.4 million, 169,000 down on the previous quarter and 197,000 less than this time last year. Desert Island Discs also registered a shortfall, with 2.54 million tuning in compared with 2.69 million 12 months ago.

However, the falls were brushed aside by the Radio 4 controller, Mark Damazer, who said such fluctuations during the year were normal. "We're very happy with the performance of the shows," he said. Radio 4's audience was 9.34 million.

Radio 2 remains the nation's favourite station with an audience of 13.27 million - up 530,000 in three months. Terry Wogan added 330,000 listeners at the end of last year, lifting the total audience for his breakfast show from 7.65 million to 7.98 million. The afternoon presenter Steve Wright added 360,000 listeners in the last quarter, taking the audience for his show from 6.15 million to 6.51 million.

Radio 1's audience of 10.26 million was down 320,000 on the previous quarter, which the station attributed to a seasonal dip. The breakfast presenter Chris Moyles bucked the trend by adding 100,000 listeners in that period to reach 6.82 million.

Jane Thynne, a broadcasting critic and writer, said BBC radio was benefiting more from the digital era than television. "The figures show that early adopters are prepared to embrace what has traditionally been seen as the more fustier of mediums.

"Radio, as something which is intensely personal, is also a much more suitable medium for podcasting than television... It's essentially what radio has been doing for a long while anyway."

The winners and losers

Winners

* Radio 2 increased its audience by 530,000 in the last three months of 2006, reaching 13.27 million listeners, the largest in the UK.

* Terry Wogan, the breakfast DJ, added 330,000 listeners, taking his total audience to 7.98m. Steve Wright, the afternoon presenter, added 360,000 listeners, taking the audience for his show to 6.51 million.

* In London, Jamie Theakston and Harriet Scott have become the capital's most popular commercial breakfast hosts, with 948,000 listeners to their Heart FM show, up 180,000.

Losers

* Kirsty Young has lost listeners since taking over from Sue Lawley as host of Radio 4's Desert Island Discs in October. Her audience was 2.54 million, compared with 2.67 million for the previous three months when Lawley was at the helm, and down from 2.69 million for the same period of 2005.

* The Archers' weekly audience on Radio 4 dropped by 169,000 to 4.44 million, down 197,000 year on year.

* Capital Radio saw its audience fall from 1.8 million in the last quarter of 2005 to 1.4 million in the same period in 2006, a drop of almost 19 per cent.

Voices
On the last day of campaigning before the polling booths open, the SNP leader has written to voters in a final attempt to convince them to vote for independence
voicesIs a huge gamble on oil keeping the First Minister up at night?
Arts and Entertainment
Rosalind Buckland, the inspiration for Cider with Rosie died this week
booksBut what is it like to be the person who inspires a classic work of art?
Life and Style
techApple has just launched its latest mobile operating software – so what should you do first?
News
A male driver reverses his Vauxhall Astra from a tow truck
newsThe 'extremely dangerous' attempt to avoid being impounded has been heavily criticised
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
News
ebooksAn unforgettable anthology of contemporary reportage
Arts and Entertainment
Lionel Messi in action for Barcelona
filmWhat makes the little man tick?
Arts and Entertainment
tvReview: An undercooked end (spoiler alert)
News
i100
Arts and Entertainment
Pharrell dismissed the controversy surrounding
musicThe singer said 'the last thing I want to do is degrade'
Sport
Cesc Fabregas celebrates his first Chelsea goal
footballChelsea vs Schalke match report
Arts and Entertainment
Toby Jones (left) and Mackenzie Crook in BBC4’s new comedy The Detectorists
tvMackenzie Crook's 'Detectorists' makes hobby look 'dysfunctional'
Life and Style
fashion

Olympic diver has made his modelling debut for Adidas

News
i100
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Head of Marketing - London

£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...

IT Application Support Engineer - Immediate Start

£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...

Digital Project Manager

£25 - 30k: Guru Careers: A Digital Project Manager is needed to join an exciti...

Paid Search Analyst / PPC Analyst

£24 - 28k + Benefits: Guru Careers: We are seeking a Paid Search Analyst / PPC...

Day In a Page

Mystery of the Ground Zero wedding photo

A shot in the dark

Mystery of the wedding photo from Ground Zero
His life, the universe and everything

His life, the universe and everything

New biography sheds light on comic genius of Douglas Adams
Save us from small screen superheroes

Save us from small screen superheroes

Shows like Agents of S.H.I.E.L.D are little more than marketing tools
Reach for the skies

Reach for the skies

From pools to football pitches, rooftop living is looking up
These are the 12 best hotel spas in the UK

12 best hotel spas in the UK

Some hotels go all out on facilities; others stand out for the sheer quality of treatments
These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

Widespread fear of Isis is producing strange bedfellows

Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
Topshop goes part Athena poster, part last spring Prada

Topshop goes part Athena poster, part last spring Prada

Shoppers don't come to Topshop for the unique
How to make a Lego masterpiece

How to make a Lego masterpiece

Toy breaks out of the nursery and heads for the gallery
Meet the ‘Endies’ – city dwellers who are too poor to have fun

Meet the ‘Endies’ – city dwellers who are too poor to have fun

Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

Ian Paisley’s decision to make peace with his IRA enemies

His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam
'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

'She was a singer, a superstar, an addict, but to me, her mother, she is simply Amy'

Exclusive extract from Janis Winehouse's poignant new memoir
Is this the role to win Cumberbatch an Oscar?

Is this the role to win Cumberbatch an Oscar?

The Imitation Game, film review
England and Roy Hodgson take a joint step towards redemption in Basel

England and Hodgson take a joint step towards redemption

Welbeck double puts England on the road to Euro 2016
Relatives fight over Vivian Maier’s rare photos

Relatives fight over Vivian Maier’s rare photos

Pictures removed from public view as courts decide ownership
‘Fashion has to be fun. It’s a big business, not a cure for cancer’

‘Fashion has to be fun. It’s a big business, not a cure for cancer’

Donatella Versace at New York Fashion Week