Bradley Wiggins win boosts Tour de France ITV audience
Monday 23 July 2012
Bradley Wiggins' historic Tour De France win sparked a 25% rise
in the TV audience for the gruelling contest, figures showed today.
The competition pulled in its biggest ever viewing figures yesterday afternoon when a peak of 3.6 million tuned in to see Wiggins become the first Brit to win the yellow jersey more than a century after the competition was founded.
The live coverage was broadcast on ITV1 and ITV4 with 2.6 million and one million tuning in to each of the channels at 4.20pm.
Coverage on ITV4 - the TV home of the Tour De France - was up by a quarter on 2011 for the combined viewing figures for the live broadcasts, a nightly highlights shows and a morning repeat, ITV said.
The live coverage on the channel has seen its audience increase by 21%.
The one chart that shows how George Osborne is almost certainly going to be our next Prime Minister
The excuses your boss is most likely to believe when you call in sick
Bono's group has made more money from Facebook investment than from all his music
Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
Wikipedia rocked by 'rogue editors' blackmail scam targeting small businesses and celebrities
- 1 Three-year-old ultra-Orthodox Jewish children told 'the non-Jews' are 'evil' in worksheet produced by London school
- 2 Moscow voted the world's unfriendliest city
- 3 The excuses your boss is most likely to believe when you call in sick
- 4 I'm pansexual – here are the five biggest misconceptions about my sexuality
- 5 More than 11,000 Icelanders offer to house Syrian refugees to help European crisis
£12000 - £13000 per annum: Recruitment Genius: This social media management pr...
£23000 - £26000 per annum + Benefits: Ashdown Group: Deputy Editor - Wimbledon...
£26000 - £30000 per annum + Benefits: Ashdown Group: Editor (Magazines/Publish...
£25000 - £28000 per annum + 24 days holiday, bonus, etc.: Ashdown Group: Print...