Channel 4 secure 2012 Paralympics rights

News in pictures
News in pictures
On Facebook
From the blogs

HIV orphans in Thailand prepare for the future

In Baan Gerda, a community for HIV infected or affected youngsters in Northern Thailand, a group of ...

Online House Hunter: England’s most romantic places

Our Online House Hunter goes in search of romance this Valentine's Day...

Roy Hodgson for England: A club of one

To argue against Harry Redknapp for England is akin to arguing in favour of bankers bonuses. While s...

Time for a reality check on the Sri Lankan civil war

Sri Lanka, much like Britain, has side-lined accountability long enough.

Channel 4 has been awarded the broadcast rights for the 2012 Paralympic Games.

The commercial channel will broadcast 150 hours of coverage after winning what London organisers have called a "highly competitive tender process".



Although the BBC are host broadcasters for the London Olympics, there was a separate tender for the Paralympics which Sebastian Coe, chairman of London 2012, said had delivered the most lucrative deal in the movement's history



Coe said: "Channel 4 shares our vision for the Paralympic Games, has a very strong appeal to young people, and will play a hugely important role in increasing public engagement and involvement in Paralympic sport in this country.



"We are confident that the quality and depth of the broadcast coverage provided by Channel 4 not just for the 12 days of sport in 2012, but in the two and a half years leading up to the Games, will inspire disabled people of all ages to take up sport and be a catalyst for continued change in public attitudes towards disability.



"The commercial value of this deal has raised the bar financially for the Paralympic movement."



Channel 4's success means that fears the Paralympics would only be available on pay-per-view television have proven unfounded.



Tanni Grey-Thompson, 11-time Paralympic champion, said: "I am pleased that the Paralympic Games will be shown by a terrestrial broadcaster in the UK in 2012.



"Channel 4 has some exciting plans for its coverage and marketing support."



Roger Mosey, the BBC's director of London 2012, said the corporation were disappointed to lose the rights.



He added: "We congratulate Channel 4, and I'm pleased that the argument about free-to-air coverage has been won.



"The Paralympics won't be behind a pay barrier, and they'll be available to anyone who wants to watch them within the UK."



A statement from ParalympicsGB, the movement's governing body in the UK, welcomed the deal.



"We know that LOCOG can be rightly proud of instigating a process to establish the commercial value of the Paralympic Games and we are also proud that the success of the British team over many games has helped create that value," the statement said.



"LOCOG's decision has been based on what they believe is right for the event that will happen in 2012.



"Our challenge, within ParalympicsGB, remains two-fold. We must ensure that the 2012 coverage is a success but we must also have an eye on using the power of a home Games to inspire a change in attitudes to our sport so that the Paralympic movement continues to grow from now until the London Games and is promoted beyond 2012, to 2014 and 2016, when the spotlight of that home Games is turned off.



"As a nation, we only have one chance to make that seismic shift in perceptions."



The deal with Channel 4 includes multi-platform broadcast rights within the UK, with non-exclusive rights in the Republic of Ireland.



Channel 4 will also screen two peak-time 10-part documentaries on the athletes in 2011 and 2012 as well as disability sports in the run up to the Games.



Lord Burns, Channel 4's Chairman Designate, said: "For Channel 4, the London Paralympic Games will be the main event, not a sideshow to the Olympics."



Tessa Jowell, Minister for the Olympics and Paralympics, said: "I congratulate Channel 4 who I'm sure will bring the 2012 Paralympic Games to British TV in style.



"London 2012 will be the biggest Paralympics ever and it is only right that the broadcasters were given the chance to compete to televise them.



"The fact that there was such strong competition shows how the Paralympics are now a top sporting event in their own right and are increasingly important to UK TV audiences."



Independent Comment
blog comments powered by Disqus
Career Services

Day In a Page

Apple admits it has a human rights problem

Apple admits it has a human rights problem

After years of complaints and workers' suicides in China the technology giant faces up to the human cost of its gadgets
Peter Moore: 'I feel guilty I'm the only one alive'

Peter Moore interview

'I feel guilty I'm the only one alive'
Sellafield faces nuclear option as overspending threatens plant's future

Sellafield faces nuclear option

Overspending threatens plant's future
Israel blames Iran for embassy bomb attacks

Israel blames Iran for embassy bomb attacks

Tehran rejects Netanyahu's 'lies' after diplomats in India and Georgia targeted
Former manager enjoying Apoel crack at the big time

Tommy Cassidy interview

Former manager enjoying Apoel crack at the big time
James Lawton: Patience may not be a virtue this time, Roman – Andre Villas-Boas looks all at sea

James Lawton: AVB looks all at sea

Abramovich's visits to training reinforce the idea of a coach feeling pressure from above and below
The 10 Best sledges

The 10 Best sledges

Not all of them require snow...
Procrastination: Not now – I'm busy

Procrastination: Not now – I'm busy

Confronting the real reasons for puttting things off can help us beat it
Fun in the sunset years

Fun in the sunset years

A new movie follows retirees moving to India for low-cost care and a culture of respect for the elderly. For many Britons, it's already a reality
Picture preview: Lucian Freud drawings

Lucian Freud drawings

Picture preview
Silent revolution at the Baftas as the French take top awards

Silent revolution at the Baftas

The Artist wins in seven categories, with Meryl Streep the other big success story
Whitney Houston: The diva who had – and lost – it all

The diva who had – and lost – it all

Nick Hasted charts the highs and lows of Whitney Houston's life
How Picasso won over (some of) the British

How Picasso won over (some of) the British

Winston Churchill and Evelyn Waugh hated his work, but Picasso provided inspiration for a whole generation of UK artists
Topshop: A Decade Of Design

Topshop: A Decade Of Design

When London Fashion Week starts on Friday, Topshop will celebrate 10 years backing its brightest young stars
John Prescott: 'My wife thought I'd just retire, but I'm not a slippers man'

'My wife thought I'd just retire, but I'm not a slippers man'

At 73, John Prescott isn't mellowing. In fact he's taking a shot at becoming a police commissioner