Radio 1 boss: our DJs' picks turn listeners off
Despite being on the front line of the BBC's musical output, Radio 1's DJs do not choose the vast majority of the tracks they play. Now, a top boss at Radio 1 has explained why: because the station would lose listeners.
Radio 1's head of music, George Ergatoudis, has told the NME that producers working at the station, and not its DJs, needed to select tracks to be played during daytime schedules at the station to maintain a "balancing act" of popular music. Producers select several playlists weekly, from which DJs choose most of their music.
"There is a science to programming Radio 1," said Mr Ergatoudis. "We carefully introduce new music mixed in with familiar hits. If we let our daytime DJs have more say in the music they play, we would soon lose the level of control needed to pull off our balancing act. We'd rapidly lose listeners and Radio 1's vital ability to break new music would be diminished considerably."
Current tracks on the station's "A-list", its most influential playlist, include Adele's "Rolling in the Deep", Bruno Mars's "Grenade", and Cee Lo Green's "It's OK". Playlists apply between 4am and 7pm.
Responding to complaints that the station plays little guitar music, Mr Ergatoudis said playlists reflected weekly research concerning the taste of 12 to 30-year-olds, the majority of whom prefer urban music. That reflects current music sales: only three of last year's top 100 best-selling singles were classified as "rock" by the trade publication Music Week; 47 per cent were either hip-hop or R'n'B.
Some have criticised Mr Ergatoudis's commitment to new music. "Bands on their second or third albums miss out, because it's all about new music," said Sean Adams, editor of the website and label, Drowned in Sound. "Our messageboards hardly ever have threads about 'I've just heard this on the radio, it was great'. That noisy minority aren't tuning in any more."
But Mr Ergatoudis defended his methods. "Radio 1 has a challenging task which is to attract huge numbers of young listeners while simultaneously offering a distinctive mix of new music," he said. "Get the balance wrong and... you either become a slick, hit-driven, commercial music station, or... a niche, specialist music station with few listeners."
Apple has been hit by complaints about the 1.1GB download
Much-loved cartoon character returns - without Sir David Jason
Liam Neeson's Downton dreams
Matt Smith is set to join cast of the Jane Austen classic - with a twist
Actress to appear in second series of the hugely popular crime drama
Olympic diver has made his modelling debut for Adidas
Thailand beach murders: Thai PM suggests 'attractive' female tourists cannot expect to be safe wearing bikinis
Scottish independence: Final opinion polls show undecided voters could swing result either way
Scottish independence: Almost half of No voters have felt 'personally threatened' by the Yes campaign
Isis release 'Flames of War' video warning Obama of attacks troops could face in Iraq
Hitler’s former food taster reveals the horrors of the Wolf’s Lair
- 2 Scottish independence: Learn from Quebec's mistakes and beware of promises. Vote Yes.
- 3 A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
- 5 Have you heard about the film Singapore has banned its people from watching? Well, you have now
£60000 - £85000 per annum: Ashdown Group: Interim Head of Marketing / Marketin...
£28000 per annum: Ashdown Group: IT Software Application Support Analyst - Imm...
£25 - 30k: Guru Careers: A Digital Project Manager is needed to join an exciti...
£24 - 28k + Benefits: Guru Careers: We are seeking a Paid Search Analyst / PPC...