Sky launches £10 on-demand box to battle rival services

New Now TV box gets streaming service into the living room, but consumers will still need to pay for subscriptions

In a bid to stay ahead of on-demand services and internet-based streaming services Sky are launching Now TV, a £10 box that allows users to watch on-demand services with a subscription.

The new device will hope to challenge the £299 YouView box – a joint venture between BT, TalkTalk, the BBC, ITV, and Channesl 4 and 5 that offers on-demand TV without subscription. The launch of Sky’s Now TV comes just hours after Google launched its own budget streaming device, Chromecast.

Now TV will allow users to access channels including iPlayer, Sky Sports and Sky Movies, though there are many notable absences including Netflix, Lovefilm, ITV Player and 4oD.

Now TV will also offer access to web services such as Facebook and Spotify, but users will still have to pay to access various Sky channels – Sky Movies will cost £8.99 per month for three months (£15 after) and Sky Sports Day Pass is still £9.99 for 24 hours.

The launch of Now TV accompanies Sky’s latest earning report, which showed full-year revenues rise by 7% to £7.24bn with operating profits of £1.33bn, up 9%. Despite this shares in the company fell by 2 per cent in early morning trading in London this Friday.

Chief executive Jeremy Darroch said: "We expect the consumer environment to remain challenging over the coming 12 months.

Sky's Now TV costs just £10, but doesn't include channels such as Netflix, Lovefilm, ITV Player and 4dD

 

As well as the shift in viewing habits towards streaming and on-demand services, Sky will also be challenged by the launch of BT Sport on August 1. Sky have previously dominated the market for pay-TV sport but BT will be offering its service free to broadband subscribers.

BT Sport will offer viewers 38 Premier League football games a season, and the company says that more than 500,000 households had signed up to the new channel, though most of these were existing customers.

Like BT, Sky is hoping to further draw together internet and TV services, and from September will start offering a Wi-Fi capable Sky+HD box as standard, as well as new wireless adaptors to upgrade older hardware.

The new launch shows that Sky is prepared to do whatever it takes to get it's streaming services into the living rooms, and as the hardware is essentially rebranded Roku boxes (a rival streaming service that Sky have invested £11.9m in) Sky are also betting on their brand reasssuring customers

Start your day with The Independent, sign up for daily news emails
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA celebration of British elections
News
i100
Arts and Entertainment
Billie Piper as Brona in Penny Dreadful
tvReview: It’s business as usual in Victorian London. Let’s hope that changes as we get further into the new series spoiler alert
Life and Style
A nurse tends to a recovering patient on a general ward at The Queen Elizabeth Hospital in Birmingham
health
News
science
Arts and Entertainment
No Offence
tvReview: No Offence has characters who are larger than life and yet somehow completely true to life at the same time spoiler alert
News
Chuck Norris pictured in 1996
people
Arts and Entertainment
Sarah Lucas, I SCREAM DADDIO, Installation View, British Pavilion 2015
artWhy Sarah Lucas is the perfect choice to represent British art at the Venice Biennale
News
A voter placing a ballot paper in the box at a polling station
i100
News
people
Arts and Entertainment
The Queen (Kristin Scott Thomas) in The Audience
theatreReview: Stephen Daldry's direction is crisp in perfectly-timed revival
Sport
football
  • Get to the point
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

SThree: Trainee Recruitment Consultant - Dublin (based in London)

£20000 - £25000 per annum + commission: SThree: Real Staffing's Pharmaceutical...

Guru Careers: Business Analyst / Digital Business Analyst

£50 - 60k (DOE): Guru Careers: We are seeking a Business Analyst / Digital Bus...

Guru Careers: Business Development Manager / Sales

£30 - 40k (£65k Y1 OTE Uncapped): Guru Careers: We are seeking a Business Deve...

Guru Careers: Graduate Media Assistant

Competitive (DOE): Guru Careers: We are looking for an ambitious and adaptable...

Day In a Page

General Election 2015: Ed Miliband's unlikely journey from hapless geek to heart-throb

Miliband's unlikely journey from hapless geek to heart-throb

He was meant to be Labour's biggest handicap - but has become almost an asset
General Election 2015: A guide to the smaller parties, from the the National Health Action Party to the Church of the Militant Elvis Party

On the margins

From Militant Elvis to Women's Equality: a guide to the underdogs standing in the election
Amr Darrag: Ex-Muslim Brotherhood minister in exile still believes Egypt's military regime can be replaced with 'moderate' Islamic rule

'This is the battle of young Egypt for the future of our country'

Ex-Muslim Brotherhood minister Amr Darrag still believes the opposition can rid Egypt of its military regime and replace it with 'moderate' Islamic rule, he tells Robert Fisk
Why patients must rely less on doctors: Improving our own health is the 'blockbuster drug of the century'

Why patients must rely less on doctors

Improving our own health is the 'blockbuster drug of the century'
Sarah Lucas is the perfect artist to represent Britain at the Venice Biennale

Flesh in Venice

Sarah Lucas has filled the British pavilion at the Venice Biennale with slinky cats and casts of her female friends' private parts. It makes you proud to be a woman, says Karen Wright
11 best anti-ageing day creams

11 best anti-ageing day creams

Slow down the ageing process with one of these high-performance, hardworking anti-agers
Juventus 2 Real Madrid 1: Five things we learnt, including Iker Casillas is past it and Carlos Tevez remains effective

Juventus vs Real Madrid

Five things we learnt from the Italian's Champions League first leg win over the Spanish giants
Ashes 2015: Test series looks a lost cause for England... whoever takes over as ECB director of cricket

Ashes series looks a lost cause for England...

Whoever takes over as ECB director of cricket, says Stephen Brenkley
Fishing for votes with Nigel Farage: The Ukip leader shows how he can work an audience as he casts his line to the disaffected of Grimsby

Fishing is on Nigel Farage's mind

Ukip leader casts a line to the disaffected
Who is bombing whom in the Middle East? It's amazing they don't all hit each other

Who is bombing whom in the Middle East?

Robert Fisk untangles the countries and factions
China's influence on fashion: At the top of the game both creatively and commercially

China's influence on fashion

At the top of the game both creatively and commercially
Lord O’Donnell: Former cabinet secretary on the election and life away from the levers of power

The man known as GOD has a reputation for getting the job done

Lord O'Donnell's three principles of rule
Rainbow shades: It's all bright on the night

Rainbow shades

It's all bright on the night
'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

Bread from heaven

Dutch survivors thank RAF for World War II drop that saved millions
Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

How 'the Axe' helped Labour

UK will be 'run for the wealthy and powerful' if Tories retain power