This is Grimsby calling! Another cultural breakthrough beside the Humber as Estuary TV goes live

 

Media Editor

Strange times beside the Humber. A week after Hull was named City of Culture, neighbouring Grimsby is making broadcasting history by becoming the first of the United Kingdom's new network of local television channels.

The "Grimsby Calling" moment will come at 5pm on Tuesday, when Estuary TV goes live with "On the Bench", a round-up of the Tuesday night news from Football Conference side Grimsby Town and other sports teams along the Humber.

After years of being lampooned by Steve Coogan and Armando Iannucci's portrayal of the hapless Alan Partridge, local broadcasting is set for a transformation. Estuary TV will be the first of 21 channels to launch before the end of next year, each with the benefit of being listed as Channel 8 on Freeview in England and Northern Ireland (and Channel 26 in Scotland and Wales).

The new offerings include Made in Cardiff, That's Oxford, Mustard TV (Norwich), Your TV (Manchester) and GTV (Glasgow). Ofcom, the broadcast regulator, has granted the latest licences to Cambridge Presents and the Scarborough-based Yorkshire Coast TV.

"There's a lot of momentum," said the Chair of the Local TV Network, Nigel Dacre, a former editor of ITV News. "This isn't just a single launch, like Channel 4 or Channel 5. This is a whole range of channels, each with their own teams and technical systems."

Lin Glover, director of Your TV, said conditions had improved since the demise of Manchester predecessor Channel M, which closed last year. "It's a completely different environment to when Channel M launched (in 2000)," she said. "It didn't have the benefit of decent coverage or a top ten position on the electronic programme guide. The technology available to us now is much cheaper."

The total audience reach of the Local TV Network will be 12m homes, a scale that allows the channels to each allocate one commercial break per hour for national advertising, which will be sold centrally.

The Grimsby network was to have been called "Lincolnshire Living" - but changed its name to "Estuary TV" when it realised the reach of its transmitter stretched across the Humber to Hull, which will be the UK's City of Culture in 2017. The added reach means the network has a potential audience of 270,000 homes. "It's a massive increase for us," said Lia Nici, the channel's executive producer.

The team behind the channel have experience in local broadcasting going back to 1998, which is why Grimsby was chosen by Ofcom to be the first station in the network to launch.

Based at the Grimsby Institute, a further and higher education college, Estuary TV has a wide-ranging schedule which covers local news, sport and politics. It has two news anchors, Emma Lingard and James Dunn, and a weekly chat show - "That Friday Show" - hosted by Martin Samuels and Helen Barley. "Hot Topic" allows local MPs and councillors to speak and be questioned on matters of local concern. The station wants the community to take an active role in its output. "We want to encourage more people to get involved," said Nici.

London Live, the new broadcast service for the capital, is of a much more ambitious scale than the other new channels and will launch in March across television, online, mobile, tablets, taxis and other outdoor media. It is being set up by the owner of The Independent and the London Evening Standard.

Start your day with The Independent, sign up for daily news emails
Arts and Entertainment
Brendan O'Carroll as Agnes Brown in the 2014 Mrs Brown's Boys Christmas special
tvCould Mrs Brown's Boys have taken lead for second year?
News
news
News
peopleIt seems you can't silence Katie Hopkins, even on Christmas Day...
Arts and Entertainment
tvChristmas special reviewed
PROMOTED VIDEO
Have you tried new the Independent Digital Edition apps?
ebooks
ebooksA year of political gossip, levity and intrigue from the sharpest pen in Westminster
Arts and Entertainment
Wolf (Nathan McMullen), Ian (Dan Starky), The Doctor (Peter Capaldi), Clara (Jenna Coleman), Santa Claus (Nick Frost) in the Doctor Who Christmas Special (BBC/Photographer: David Venni)
tvOur review of the Doctor Who Christmas Special
Life and Style
fashion
Arts and Entertainment
Japanese artist Megumi Igarashi showing a small mascot shaped like a vagina
art
News
i100
Arts and Entertainment
Left to right: Stanley Tucci, Sophie Grabol and Christopher Eccleston in ‘Fortitude’
tvSo Sky Atlantic arrived in Iceland to film their new and supposedly snow-bound series 'Fortitude'...
Arts and Entertainment
Jenna Coleman as Clara Oswald in the Doctor Who Christmas special
tvForget the rumours that Clara Oswald would be quitting the Tardis
Arts and Entertainment
tv
News
The Queen delivers her Christmas message
newsTwitter reacts to Her Majesty's Christmas Message
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

iJobs Job Widget
iJobs Media

Ashdown Group: Brand Marketing Manager - Essex - £45,000 + £5000 car allowance

£40000 - £45000 per annum + car allowance: Ashdown Group: Senior Brand Manager...

Guru Careers: .NET Developer /.NET Software Developer

£26 - 35k (DOE): Guru Careers: We are seeking a .NET Developer /.NET Software ...

Guru Careers: Graduate Marketing Analyst / Online Marketing Exec (SEO / PPC)

£18 - 24k (DOE): Guru Careers: A Graduate Marketing Analyst / Online Marketing...

Guru Careers: Technical Operations Manager

£Neg. (DOE) + Excellent Benefits: Guru Careers: We are seeking a Technical Ope...

Day In a Page

A Christmas without hope: Fears grow in Gaza that the conflict with Israel will soon reignite

Christmas without hope

Gaza fears grow that conflict with Israel will soon reignite
After 150 years, you can finally visit the grisliest museum in the country

The 'Black Museum'

After 150 years, you can finally visit Britain's grisliest museum
No ho-ho-hos with Nick Frost's badass Santa

No ho-ho-hos with Nick Frost's badass Santa

Doctor Who Christmas Special TV review
Chilly Christmas: Swimmers take festive dip for charity

Chilly Christmas

Swimmers dive into freezing British waters for charity
Veterans' hostel 'overwhelmed by kindness' for festive dinner

Homeless Veterans appeal

In 2010, Sgt Gary Jamieson stepped on an IED in Afghanistan and lost his legs and an arm. He reveals what, and who, helped him to make a remarkable recovery
Isis in Iraq: Yazidi girls killing themselves to escape rape and imprisonment by militants

'Jilan killed herself in the bathroom. She cut her wrists and hanged herself'

Yazidi girls killing themselves to escape rape and imprisonment
Ed Balls interview: 'If I think about the deficit when I'm playing the piano, it all goes wrong'

Ed Balls interview

'If I think about the deficit when I'm playing the piano, it all goes wrong'
He's behind you, dude!

US stars in UK panto

From David Hasselhoff to Jerry Hall
Grace Dent's Christmas Quiz: What are you – a festive curmudgeon or top of the tree?

Grace Dent's Christmas Quiz

What are you – a festive curmudgeon or top of the tree?
Nasa planning to build cloud cities in airships above Venus

Nasa planning to build cloud cities in airships above Venus

Planet’s surface is inhospitable to humans but 30 miles above it is almost perfect
Surrounded by high-rise flats is a little house filled with Lebanon’s history - clocks, rifles, frogmen’s uniforms and colonial helmets

Clocks, rifles, swords, frogmen’s uniforms

Surrounded by high-rise flats is a little house filled with Lebanon’s history
Return to Gaza: Four months on, the wounds left by Israel's bombardment have not yet healed

Four months after the bombardment, Gaza’s wounds are yet to heal

Kim Sengupta is reunited with a man whose plight mirrors the suffering of the Palestinian people
Gastric surgery: Is it really the answer to the UK's obesity epidemic?

Is gastric surgery really the answer to the UK's obesity epidemic?

Critics argue that it’s crazy to operate on healthy people just to stop them eating
Homeless Veterans appeal: Christmas charity auction Part 2 - now LIVE

Homeless Veterans appeal: Christmas charity auction

Bid on original art, or trips of a lifetime to Africa or the 'Corrie' set, and help Homeless Veterans
Pantomime rings the changes to welcome autistic theatre-goers

Autism-friendly theatre

Pantomime leads the pack in quest to welcome all