Where's Pudsey? No sign of BBC's Children in Need with only three days to go
Ian Burrell is Assistant Editor and Media Editor at The Independent, i paper and Independent on Sunday. He covers news from the whole media sector from television, press, radio and advertising to technology. His weekly column on the media appears every Monday in The Independent and i paper. He also writes on media, music and culture, including long-form pieces for The Independent’s Saturday magazine and the Independent on Sunday’s magazine, New Review. He is a regular presenter of BBC Radio 4’s What The Papers Say and a specialist commentator to Monocle 24 radio. He has contributed to most major broadcast outlets including BBC television and radio, CNN, Sky News, Al Jazeera and LBC. He has also written on media for GQ magazine. Ian has been reporting on the media industry for The Independent for more than a decade. Previously he was the newspaper’s Home Affairs Editor. He worked at The Sunday Times for five years, including as a member of the investigative Insight team, covering stories on political funding, industrial espionage and the arms industry. Previously he worked in ITV for London Weekend Television, on a weekly current affairs programme presented by Danny Baker. Ian trained at the Birmingham Post & Mail and was Regional Reporter of the Year in Press Gazette’s national awards.
Tuesday 13 November 2012
Three days before the BBC hosts its annual Children in Need telethon it is desperately fighting to shore up public trust in the organisation.
The event raised a record £26m last year but charity bodies have warned of “profound difficulties” in raising money in the economic downturn and the BBC’s task has been made much harder by the public dismay at its current chaotic state.
As the BBC prepared to launch Children in Need, in the wake of revelations that the telethon had previously had to ban Jimmy Savile from taking part in the event, it emerged that the amount given to good causes has fallen from £11 billion to £9.3 billion in the last year, the largest annual drop ever recorded. John Low, chief executive of the Charities Aid Foundation, said that the dip was “deeply worrying for charities which rely on donations to provide vital front-line services.”
The telethon, with its bandaged mascot Pudsey Bear, will be presented on Friday by Sir Terry Wogan, along with Tess Daly and Fearne Cotton. It will feature live performances from One Direction, Girls Aloud, Paloma Faith and Leona Lewis.
“Once again this year the Great British public have been busy fundraising to raise vital funds for BBC Children in Need and the whole campaign is set to culminate in a fantastic Appeal Show on Friday night,” said a BBC spokesperson defiantly tonight. “Our aim this year, like every year, is to raise as much money as possible and we are on track to raise millions to help change the lives of disadvantaged children across the UK.”
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