People are sharing excerpts from Donald Trump’s 1987 business memoir outlining his media strategy, in the wake of his controversial comments calling for a “complete shutdown of Muslims entering the United States”.
The UN-secretary Ban-Ki Moon, Prime Minister David Cameron, Nigel Farage, the French Prime Minister Manuel Valls and the Republican party, to name a few, have all condemned the billionaire mogul’s latest policy pledge.
Now, as Trump seemingly threatens to leave the Republican party and run for office as an independent candidate, social media users are sharing passages from Trump: The Art of the Deal which suggests maybe mass media attention was Mr Trump’s plan all along.
These are excerpts from Trump's "The Art of the Deal," pub.1987. Feels like an appropriate time to share pic.twitter.com/wwWSobKGze— Sage Boggs (@sageboggs) December 8, 2015
“The point is that if you are a little different, or a little outrageous, or if you do things that are bold or controversial, the press is going to write about you.
“I’ve always done things a little differently, I don’t mind controversy… The result is that the press has always wanted to write about me.”
Undoubtedly Mr Tump has been the focal personality of the Republican candidacy race for the majority of news outlets and his campaign has garnered much more attention than any of his rivals.
The excerpts were published in 1987 as part of a memoir come business advice book which was the first published by Mr Trump and stayed at the number one position of the New York Times bestsellers list for almost a year (51 weeks).
Donald Trump's most controversial quotes
Donald Trump's most controversial quotes
1/14 On Isis:
"Some of the candidates, they went in and didn’t know the air conditioner didn’t work and sweated like dogs, and they didn’t know the room was too big because they didn’t have anybody there. How are they going to beat ISIS?"
2/14 On immigration:
"I will build a great wall — and nobody builds walls better than me, believe me —and I’ll build them very inexpensively. I will build a great, great wall on our southern border, and I will make Mexico pay for that wall. Mark my words."
3/14 On Free Trade:
"Free trade is terrible. Free trade can be wonderful if you have smart people. But we have stupid people."
PAUL J. RICHARDS | AFP | Getty Images
4/14 On Mexicans:
"When Mexico sends its people, they’re not sending their best. They’re sending people that have lots of problems. They’re bringing drugs. They’re bringing crime. They’re rapists."
5/14 On China:
"I just sold an apartment for $15 million to somebody from China. Am I supposed to dislike them?... I love China. The biggest bank in the world is from China. You know where their United States headquarters is located? In this building, in Trump Tower."
6/14 On work:
"If you're interested in 'balancing' work and pleasure, stop trying to balance them. Instead make your work more pleasurable."
7/14 On success:
"What separates the winners from the losers is how a person reacts to each new twist of fate."
8/14 On life:
"Everything in life is luck."
9/14 On ambition:
"You have to think anyway, so why not think big?"
10/14 On his opponents:
"Bush is totally in favour of Common Core. I don't see how he can possibly get the nomination. He's weak on immigration. He's in favour of Common Core. How the hell can you vote for this guy? You just can't do it."
11/14 On Obamacare:
"You have to be hit by a tractor, literally, a tractor, to use it, because the deductibles are so high. It's virtually useless. And remember the $5 billion web site?... I have so many web sites, I have them all over the place. I hire people, they do a web site. It costs me $3."
12/14 On Barack Obama:
"Obama is going to be out playing golf. He might be on one of my courses. I would invite him. I have the best courses in the world. I have one right next to the White House."
13/14 On himself:
"Love him or hate him, Trump is a man who is certain about what he wants and sets out to get it, no holds barred. Women find his power almost as much of a turn-on as his money."
14/14 On America:
"The American Dream is dead. But if I get elected president I will bring it back bigger and better and stronger than ever before and we will make America great again."
The book contains an 11-step business plan as well as further media-relations advice.
“I’m not saying that they necessarily like me. Sometimes they write positively, and sometimes they write negatively. But from a pure business point of view, the benefits of being written about have far outweighed the drawbacks.”
Mr Trump, who appears to have defied people’s beliefs with his latest comments and even been labelled “worse than Voldemort” by JK Rowling, also admits to “bravado” and playing to people’s fantasies.
“I call it truthful hyperbole. It’s an innocent form of exaggeration – and a very effective form of promotion.”
Mr Trump has indeed dominated headlines in recent days with unlikely sources such as the London Metropolitan police and Boris Johnson making rare interventions after the GOP candidate claimed areas of the UK capital are “so radicalised police officers are afraid for their lives”.
A Met spokesperson responded by saying: “We would not normally dignify such comments with a response, however we think it’s important to state to Londoners that Mr Trump could not be more wrong.”