Good Morning Britain: Jay Leno's early morning 'cocaine and hookers' talk spices up struggling show
Leno also talked 'escaped murderers sending sexist emails'
US chat show host Jay Leno stopped in at ITV's Good Morning Britain this morning to discuss the temptation of "cocaine and hookers" just in time for the school run.
Asked by presenter Susanna Reid why he has amassed such a vast collection of cars, Leno replied: "It's still cheaper than cocaine and hookers."
The hosts feigned shock, with Reid warning him: "Remember what time of day it is!", but by this point any controversy is surely a good thing for the floundering show, and indeed a video of the interview was uploaded uncensored and unedited on the ITV website merely moments later.
Good Morning Britain has struggled to find an audience since its launch, with viewing figures declining after its first episode ratings were half that of BBC Breakfast.
Reid's former BBC co-host, Bill Turnbull, guardedly praised her efforts on the show last week though, describing the programme as "interesting".
"I have had a quick look once or twice at Good Morning Britain," he told The Mirror. "It’s interesting. Susanna is a great presenter and has brought a lot to the programme."
Leno, who was similarly candid earlier in the week during an appearance on The One Show, joked during the interview that future Good Morning Britain guests would include "escaped murderers sending sexist emails".
- 4 #JeSuisEd: People share photos of themselves eating awkwardly in solidarity with Labour leader
- 5 Women think Irish men are the sexiest, survey finds
Italian police 'reveal' what Jesus looked like as a young boy
Mysterious 'X-Files' sounds heard miles above the Earth
Florida couple forced to register as sex offenders for having sex on public beach
Who should I vote for in the general election? Take The Independent's interactive quiz to find out which party is the right choice for you
General election: Conservatives mocked online over Boris Johnson's claim of SNP 'jockalypse'
In defence of liberal democracy
General Election 2015: Post-election 'shambles' looms as 70 per cent of voters say SNP 'should not be able to veto UK government policies'
The Rothschild Libel: Why has it taken 200 years for an anti-Semitic slur that emerged from the Battle of Waterloo to be dismissed?
General Election 2015: UK will be 'run for the wealthy and powerful' if Tories retain power, Labour warns
General election live: SNP suspends two members for disrupting Labour rally
Schools forced to act as 'miniature welfare states' with teachers buying underwear and even haircuts for poor pupils
£36000 - £45000 per annum: Recruitment Genius: This is an exciting opportunity...
£50000 per annum: Ashdown Group: HR Manager Shared Services - Uxbridge, Stock...
Negotiable: Recruitment Genius: This is an exciting opportunity to join one of...
£18000 - £20000 per annum + Benefits: Ashdown Group: HR Assistant (Events busi...