Coleen Rooney's jewellery and watch range with high street chain Argos will hit shops in the New Year.
Argos said footballer Wayne Rooney's wife would produce a number of "high fashion" collections at an affordable price.
The first collection, featuring 19 jewellery pieces and five watches, will become available in January.
Rooney, who is known for her love of shopping and transformed her look to become more sophisticated than her teenage years, said: "Accessories are an important part of the overall look of an outfit and I have always loved choosing fashionable jewellery.
"I'm delighted to be working with Argos on my own jewellery collections and am enjoying the creative input I've had in putting the ranges together."
The first collection contains four looks - a daytime pearl range, a crystal range for parties, a "hippy chic" retro look and a designer-inspired selection of watches.
The deal was officially announced today although the rumours had already leaked out. According to unconfirmed reports, it is worth £500,000.
It builds on Rooney's business empire, which already includes a perfume and a television career. Her own personal fortune has been estimated at £10m.