From his 'airbrushed' face on the 2010 Conservative election posters, to the revelation that he pays £90 a pop to have his hair chopped by a celebrity stylist, it has been widely noted that David Cameron cares a lot about his appearance.
Now, the Prime Minister has come right out with it and admitted that his "number one" priority for the year ahead is "keeping the bald spot under control".
No wonder the Prime Minister’s coiffeur Lino Carbosiero - responsible for his change in style back in 2010 - was awarded an MBE for services to hairdressing in the New Year's Honours.
Mr Cameron was speaking at the first Westminster Correspondents' Dinner for 40 years when he made the tongue-in-cheek gag.
In front an audience of political journalists the Prime Minister reeled of a string of purported funnies directed at himself and his colleagues.
Joking about his time in the notorious Oxford University Bullingdon Club, Mr Cameron quipped: "The last time I was at a dinner this posh, Boris (Johnson) spent the rest of the night in prison."
Taking aim at Nick Clegg’s upbringing, the Prime Minister suggested that the Deputy PM, as a “the product of the mean streets of Westminster and Cambridge”, is just as posh as him.
Turning to the subject of his haircut, Mr Cameron insisted he had no advance knowledge that Mr Carbosiero was getting an MBE, but said of him: "If you can make cuts and stop a recession at the same time, you deserve an honour."
The cost of Mr Cameron haircuts per year - it presumed he has one every five to six weeks - would be around that charged of a family for an extra room under the controversial bedroom tax.
It's a snip: MPs haircuts in pictures
It's a snip: MPs haircuts in pictures
1/25 The politics of cuts
David Cameron typically pays £90 for a haircut; but he also rewarded his barber with an MBE.
2/25 The politics of cuts
Nick Clegg has his haircut by Christian at Jam Hairdressing in Sheffield. It costs £20.
3/25 The politics of cuts
Eric Pickles, Secretary of State for Communities and Local Government, (Conservative MP for Brentwood and Ongar) According to a spokeswoman : 'The answer is nothing - he trims what is left of it himself with clippers!'
4/25 The politics of cuts
Andrew Lansley, Leader of the House of Commons, goes to Cambridge barber's shop Mr Polito's where it costs £15.
5/25 The politics of cuts
Chris Bryant (Rhondda) Labour MP, spends £13 having his haircut.
6/25 The politics of cuts
Stephen Timms, Labour, East Ham, says: John Simon Hair Salon, House of Commons, £20.
7/25 The politics of cuts
Jamie Reed (Labour, Copeland) says: 'I'm not sure anyone would want to own up to cutting my hair, but most recently it has been Judith Vickers, Strand Street, Whitehaven. She's great and not to blame for how it looks most of the time. It's a tenner but I tip on top of that.'
8/25 The politics of cuts
Andrew Rosindell (Conservative, Romford) goes to Lou the Barber in Rise Park, Romford, £9. 'I have been going there since I was a young boy and never go anywhere else.'
9/25 The politics of cuts
Steve Rotheram (Labour, Liverpool Walton) says he spends £8 at the barbers at the end of the road – 'although there is quite a lot to cut!'
10/25 The politics of cuts
Steve Baker (Conservative, Wycombe) refuses to disclose his hair care habits.
11/25 The politics of cuts
Mark Spencer (Conservative, Sherwood) goes to Jo's Barbers in Arnold, Notts. He told us that he 'went today with my son! Tried to get discount for two cuts but no go.'
12/25 The politics of cuts
Bob Blackman (Conservative, Harrow East) uses a barber’s shop in Golders' Green that has cut his hair since he left University in 1979. 'He charges me £10 for a wash, cut and blow dry.'
13/25 The politics of cuts
Sir Peter Bottomley (Conservative, Worthing West) regularly pays '£9 in High Salvington with a tip on top'
14/25 The politics of cuts
John Bercow, Speaker: has his hair cut in the Commons, at John Simon. It costs £20.
15/25 The politics of cuts
Alistair Burt (Conservative, North East Bedfordshire) told us by email: 'Thank you for your enquiry – and 'Are you having a laugh!?' Please see attached [picture].'
16/25 The politics of cuts
Alistair Carmichael (Lib Dem, Orkney and Shetland) had his last haircut at The Barbershop, Mounthooly Lane, Kirkwall. It cost £10.
17/25 The politics of cuts
John Pugh (Lib Dem, Southport) says he gets his hair cut locally, paying £9.
18/25 The politics of cuts
Michael Thornton (Lib Dem, Eastleight) pays £7.50 at his local barbers in Bishopstoke, The Clip Joint. 'I have been going there for nearly 20 years.'
19/25 The politics of cuts
Nick Smith (Labour, Blaenau Gwent) uses Headley’s in Commercial Street, Tredegar, for just £6.
20/25 The politics of cuts
Jim Sheridan (Labour, Paisley and Renfrewshire) pays a mere £5 at his local barber. 'It is important that you can trust your barber as he has some dangerous tools around him/her.'
21/25 The politics of cuts
Andrew Slaughter (Labour, Hammersmith) pays £12 at X-Perts on Fulham Palace Road. 'The barber I normally have is a young Palestinian. They are very good.'
22/25 The politics of cuts
Jonathan Reynolds (Labour Co-operative, Stalybridge and Hyde) pays £5 at Hair Sanctuary in Stalybridge; or, if in Westminster, £15 to the barber in Parliament.
23/25 The politics of cuts
David Blunkett (Labour, Sheffield Brightside and Hillsborough) uses Scotts on the Wicker in Sheffield – beard and trim £10 and Central Cuts, Victoria Street London – beard and trim £20.
24/25 The politics of cuts
Laurence Robertson (Conservative, Tewkesbury) The Barber’s Shop in Tewkesbury, £7.50. 'That's probably because there isn't much to cut in my case.'
25/25 The politics of cuts
John Thurso 'My Hair is cut in Thurso and they have just put the price up to £5.50!'