David Cameron's number one priority for 2014: 'Keeping the bald spot under control'

Mr Cameron was speaking at the first Westminster Correspondents' Dinner for 40 years when he made the tongue-in-cheek comment

From his 'airbrushed' face on the 2010 Conservative election posters, to the revelation that he pays £90 a pop to have his hair chopped by a celebrity stylist, it has been widely noted that David Cameron cares a lot about his appearance.

Now, the Prime Minister has come right out with it and admitted that his "number one" priority for the year ahead is "keeping the bald spot under control".

No wonder the Prime Minister’s coiffeur Lino Carbosiero - responsible for his change in style back in 2010 - was awarded an MBE for services to hairdressing in the New Year's Honours.

Mr Cameron was speaking at the first Westminster Correspondents' Dinner for 40 years when he made the tongue-in-cheek gag.

In front an audience of political journalists the Prime Minister reeled of a string of purported funnies directed at himself and his colleagues.

Joking about his time in the notorious Oxford University Bullingdon Club, Mr Cameron quipped: "The last time I was at a dinner this posh, Boris (Johnson) spent the rest of the night in prison."

Taking aim at Nick Clegg’s upbringing, the Prime Minister suggested that the Deputy PM, as a “the product of the mean streets of Westminster and Cambridge”, is just as posh as him.

Turning to the subject of his haircut, Mr Cameron insisted he had no advance knowledge that Mr Carbosiero was getting an MBE, but said of him: "If you can make cuts and stop a recession at the same time, you deserve an honour."

The cost of Mr Cameron haircuts per year - it presumed he has one every five to six weeks - would be around that charged of a family for an extra room under the controversial bedroom tax.