Pop princess Kylie Minogue has been named the most powerful celebrity in Britain.
The Australian singer beat fellow chart star Cheryl Cole and former England captain David Beckham to top the study used by marketers to identify celebrity and brand partnerships.
Research company Millward Brown quizzed 2,000 consumers about 100 celebrities and 100 brands, exploring how well known, well liked and talked about they are - dubbed their "buzz".
Cole, who finished second in the poll, received the highest "buzz" score. Apart from Minogue, the only non-Brit to appear in the top 10 was US actor George Clooney, who was well liked with no negative publicity.
Mark Husak, head of Millward Brown's UK media practice, said: "Kylie is widely accepted as an adopted Brit. People know her, like her and she is surrounded by positive buzz."
Actresses Joanna Lumley, Helen Mirren and Dame Judi Dench also featured in the top 10 and were seen as positive role models.
TV presenters And and Dec, radio star Terry Wogan, celebrity chef Jamie Oliver and former Bond star Sean Connery also featured in the top 10.
The celebrities ranked as poor role models in the survey were troubled singer Amy Winehouse, glamour model and reality TV star Katie Price, US socialite Paris Hilton, sportsmen Tiger Woods and John Terry, and TV presenter Jonathan Ross.Reuse content