Mel B celebrates lingerie birthday

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The Independent Online

Former Spice Girl Mel B emerged from a giant cake today to help lingerie brand Ultimo celebrate its 10th anniversary.

The singer, nicknamed Scary Spice during her time with the girl band, wore a sparkling corset for the celebration in London.

Ultimo was founded by entrepreneur Michelle Mone in 1999 with the launch of a cleavage-enhancing bra.

The brand was worn by Julia Robert during her Oscar-winning performance in Erin Brockovich and has gone on to become a multi-million pound business.

Mel B said: "It's been fantastic to be the face and body of Ultimo and I am so happy to be here to celebrate its 10th birthday.

"It's been great to work with Michelle and her team since being signed and I wish them all the best for the next 10 years."

Mrs Mone said she was "incredibly excited" about the celebration and described Mel B as a "phenomenal ambassador" for the brand.

"The fact that we've come so far in 10 years is testament to our commitment to designing and producing gorgeous, well-fitted and innovative lingerie and swimwear," she said.

After popping out of the cake at the Debenhams store in Oxford Street, Mel B met fans and signed autographs.

Caroline Greenslade, Debenhams' head of lingerie design, said: "The brand has gone from strength to strength and is a great asset to our lingerie offering.

"We look forward to welcoming many more birthdays and gorgeous Ultimo ambassadors in the future."

Ultimo will launch its 10th anniversary autumn/winter collection featuring Mel B later this month.