Mel B celebrates lingerie birthday
Former Spice Girl Mel B emerged from a giant cake today to help lingerie brand Ultimo celebrate its 10th anniversary.
The singer, nicknamed Scary Spice during her time with the girl band, wore a sparkling corset for the celebration in London.
Ultimo was founded by entrepreneur Michelle Mone in 1999 with the launch of a cleavage-enhancing bra.
The brand was worn by Julia Robert during her Oscar-winning performance in Erin Brockovich and has gone on to become a multi-million pound business.
Mel B said: "It's been fantastic to be the face and body of Ultimo and I am so happy to be here to celebrate its 10th birthday.
"It's been great to work with Michelle and her team since being signed and I wish them all the best for the next 10 years."
Mrs Mone said she was "incredibly excited" about the celebration and described Mel B as a "phenomenal ambassador" for the brand.
"The fact that we've come so far in 10 years is testament to our commitment to designing and producing gorgeous, well-fitted and innovative lingerie and swimwear," she said.
After popping out of the cake at the Debenhams store in Oxford Street, Mel B met fans and signed autographs.
Caroline Greenslade, Debenhams' head of lingerie design, said: "The brand has gone from strength to strength and is a great asset to our lingerie offering.
"We look forward to welcoming many more birthdays and gorgeous Ultimo ambassadors in the future."
Ultimo will launch its 10th anniversary autumn/winter collection featuring Mel B later this month.
Malaysia Airlines plane crash exposes alarming flaw in airline security: over one billion flights made last year without stolen-passport check
Swarm of killer bees sting woman 1,000 times
Malaysia Airlines Flight MH370: Oil slicks in South China Sea ‘not from missing jet’, officials say
Steve Irwin’s final words: Cameraman present at death opens up about deadly stingray attack for the first time
Oscar Pistorius trial: Athlete repeatedly throws up as court hears 'graphic details' of Reeva Steenkamp's autopsy
Britain's top vet sparks controversy with call for ban on slashing animals' throats in 'ritual' slaughters for halal and kosher meat products
If you're horrified by a flame-roasted dog, you should be shocked at a hog roast
Poor 'live like animals' says Boris's privately educated sister after going on 'poverty safari'
Exclusive: Impact of immigrants on British workers ‘negligible’
Vince Cable: Teachers 'know absolutely nothing' about the world of work
Ukraine crisis: Russia pledges to 'retaliate against sanctions' as Ukrainian president says Crimea vote will not be recognised
- 1 International Women's Day 2014: The shocking statistics that show why it is still so important
- 2 Australian man Rod Sommerville reacts to bite from deadly snake by reaching for cold beer
- 3 North Korea elections: Kim Jong-un wins 100% of the vote
- 4 David Cameron resorts to paying for Facebook fans because not enough people like him
- 5 Steve Irwin’s final words: Cameraman present at death opens up about deadly stingray attack for the first time
Competitive: Nielsen: We are seeking an enthusiastic intern with a passionate ...
£35000 - £45000 per annum: Charter Selection: Charter Selection are currently ...
Plus benefits: Sherrards Solicitors LLP: Sherrards is an equal opportunities e...