For celebrities who wanted to see the new James Bond film Skyfall, but didn’t get invited to Tuesday night's exclusive premiere at the Royal Albert Hall, things could have been tricky.
Thankfully, help was at hand, as a number of other “exclusive” screenings popped up, before the film opened up to the public. Held by the likes of Heineken, Aston Martin and Land Rover – companies who either provided goods or sponsorship to Skyfall.
Far from being a list of D-Listers and reality stars, the celebrity overspill included top actors, royals, musicians and models, such as Princesses Beatrice and Eugenie, Hugh Laurie, Hugh Bonneville, Example and Daisy Lowe.
At the Aston Martin bash, guests had a chance to see some of the classic cars used by Bond, while at the slightly more youthful Heineken event guests were treated to a performance by rapper Professor Green.
Plus, they all had the chance to continue to feel important by seeing it before all the non-celebrities.