33=. Ben Goldacre, Scientist/science writer
The bestselling author, self-confessed "stats geek" and "Bad Science" correspondent for The Guardian calls himself a "zealot for evidence-based thinking and science". A qualified doctor, Goldacre is swift and savage in calling out perceived misuse or massaging of statistics in the media and beyond, and is a vocal critic of the Government's proposed health reforms as well as the dominance of big pharma. When he's not being serious and, critics say, occasionally smug, he's given to the occasional "lol".
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