Trending: Blue Ivy's got 99 problems but a trademark ain't one
It has emerged that Beyoncé and Jay-Z applied for a patent application for the name of their daughter, Blue Ivy, on January 26 – just three weeks after she was born.
While some commentators were quick to accuse the business-savvy couple of cashing in on their child's name by securing a future line of branded products, surely it is actually a smart move that restricts any old chancer from bringing out a range of Blue Ivy bibs, cots and nappies for the masses.
And lucky they moved so quickly – apparently two other applications were made to trademark the name, but the requests were denied by the US Patent and Trademark Office because they said it was the name of a "very famous infant". Perhaps now hip-hop's premier couple will be able to halt the sale of the "Blue Ivy" marijuana that has been purveyed by California's weed dispensaries since the little girl's birth last month.
But while enterprising manufacturers have seen their Blue Ivy product ideas bite the legal dust, it might be an idea for other famous couples to follow suit and trademark the names of their own offspring. Otherwise the market could be quickly saturated with Suri ballet slippers, Willow hair products, Cruz footballs, Lila Grace skinny jeans and Shiloh swords.
- 2 Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
- 3 Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
- 4 'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
- 5 Hitler’s former food taster reveals the horrors of the Wolf’s Lair
Rihanna 'nude pictures' claims emerge on 4Chan as hacking scandal continues
Kim Kardashian 'nude photos' leaked on 4chan weeks after Jennifer Lawrence scandal
'F*ck it, I quit': KTVA reporter Charlo Greene quits live on air in spectacular fashion
Jennifer Lawrence: Leaked 4Chan sex video branded 'fake' by users
Jennifer Lawrence 'naked sex video' will be leaked next, threatens 4Chan celebrity photo hacker
Scotland could still declare independence – even without referendum, says Alex Salmond
Scottish referendum results: Cross-party consensus collapses amid Tory-Labour spat on the 'English question'
Hilary Mantel 'should be investigated by police' over Margaret Thatcher assassination story, says Lord Bell
Scottish independence: David Cameron is becoming the 'George Bush of Britain'
Plebgate MP Andrew Mitchell called officer a 'little s**t', claim court documents 'exposing ex-Chief Whip's 'record of abusing police'
Archbishop of Canterbury admits doubts about existence of God
£80 - 100k + Bonus: Guru Careers: A COO / Chief Operating Officer is needed to...
£40000 - £45000 per annum: Ashdown Group: HR Manager / Training Manager (L&D /...
£40000 - £45000 per annum + Benefits: Ashdown Group: HR Manager - Edgware, Lon...
£32000 - £40000 per annum + bonus: Ashdown Group: HR Manager (Generalist) -Old...