Scarlet Johansson has no regrets quitting Oxfam for SodaStream ad campaign
Hollywood star says she knew about controversial factory on the West bank before signing with soft drinks company
Scarlett Johansson has said she stands by her decision to appear in an advertising campaign for the Israeli-based soft drinks company SodaStream, which has a factory in a settlement on West Bank.
Johansson denied her deal with the brand – which led to her quitting as an ambassador for Oxfam – was a mistake.
She said: “No, I stand behind that decision,” adding, in an interview with the Observer: “I was aware of that particular factory before I signed. And it still doesn’t seem like a problem – at least not until someone comes up with a solution to the closing of that factory and leaving all those people destitute.”
Johansson quit her role as an ambassador for Oxfam in January after working with the charity for eight years.
At the time, Oxfam had come under fire from pro-Palestinian campaigners over the placement of SodaStream’s factory, as the charity considers Israeli settlements on the West Bank to be illegal.
Oxfam had written to Johansson to explain that while the celebrities who volunteer to help the charity are independent, as an organisation it officially “believes that businesses that operate in settlements further the ongoing poverty and denial of rights of the Palestinian communities that we work to support”.
Johansson said she now understands that British opinion on the status of the West Bank is more clear cut than she has found elsewhere, but the fact that the UN, the Red Cross and the International Court of Justice have all agreed the factory clashes with international law, has not changed her mind on the issue.
She said the case against the factory was not clear, and something that is “very easily debatable”.
“In that case… I was literally plunged into a conversation that’s way grander and larger than that particular issue. And there’s no right side or wrong side leaning on this issue,” she added.
Johansson also alleged that Oxfam had supported and funded a BDS (boycott, divest, sanctions) movement, which the charity denies.
She said: “I think for a non-governmental organisation to be supporting something that’s a political cause… something feels not right about that to me. There’s plenty of evidence that Oxfam does support and has funded a BDS movement in the past. It’s something that can’t really be denied.”
The ad campaign for SodaStream that caused the furore was due to be shown during the Super Bowl ad break earlier this year, but was banned by broadcaster Fox for the inclusion of the line: “Sorry, Coke and Pepsi”.
The campaign aimed to promote SodaStream as an ethical soft-drinks company as it does not use plastic bottles, unlike Coca-Cola and Pepsi.
- 1 Emma Watson on Jennifer Lawrence naked photo leak: 'Even worse than seeing women's privacy violated is reading the comments'
- 2 Saudis risk new Muslim division with proposal to move Mohamed’s tomb
- 3 A teacher speaks out: 'I'm effectively being forced out of a career that I wanted to love'
- 4 Cee Lo Green: It is only rape if the victim is conscious
- 5 Nigerian witch-finder Helen Ukpabio threatens legal action against human rights organisations
Perez Hilton apologises for publishing Jennifer Lawrence naked 4Chan photos
Emma Watson on Jennifer Lawrence naked photo leak: 'Even worse than seeing women's privacy violated is reading the comments'
Ariana Grande nude photos leak: Pictures are completely fake, say representatives
Saudis risk new Muslim division with proposal to move Mohamed’s tomb
Kate Upton nude photos leak: Model's spokespeople 'looking into' authenticity of indecent images
Rotherham child sex abuse scandal: Labour Home Office to be probed over what Tony Blair's government knew - and when
What do immigrants really think of Britain? Polish immigrant's Reddit post goes viral
Ashya King: Parents of five-year-old boy refused permission to visit him in hospital and denied bail at Spanish court
With Douglas Carswell joining Ukip, my party has taken another giant step forward
When elitism grips the top of British society to this extent, there is only one answer: abolish private schools
Ashya King: 'Cruel NHS has not given us the treatment we need', says father of five-year-old with brain tumour who fled to Spain
£32000 - £40000 per annum + bonus: Ashdown Group: HR Manager (Generalist) -Old...
£45000 - £50000 per annum: Ashdown Group: Talent / Learning & Development Mana...
Up to £40,000: Ashdown Group: Standalone HR Manager role for an SME business b...
£350 - £400 per day: Orgtel: HR Analyst - Banking - Bristol - £350 - £400 per ...