New Romantic pioneer and Visage frontman Steve Strange has died of a heart attack in Egypt, his record label has confirmed. He was 55.
The Welsh pop star came to prominence in the 1980s as the singer of Visage, who enjoyed success with Fade to Grey.
Marc Green, the label manager at August Day Recordings, said: “We are extremely saddened to announce that Steve Strange died at 11.15 local time on Thursday February 12 in Sharm el-Sheikh International Hospital, Egypt, where he is thought to be been on holiday. "Steve died in his sleep of heart failure. Steve's family, band members and friends are all distraught at this sudden news of his untimely death. Steve's family request privacy at this extremely difficult time.“
The singer also managed the Blitz Club in Soho, central London, which would become the centre point for the New Romantic movement.
Pete Bassett, the singer’s agent paid tribute to the singer, calling him "lovable" and "hardworking".
"He will be remembered as a hard-working, very amusing and lovable individual who always was at the forefront of fashion trends."Up until last year he was putting together a book of fashion styles based on the New Romantic movement and it comes as a great shock.
"We understood that he had certain health problems but nothing we knew was life threatening.
"His friends and family are totally shocked, we had no idea anything like this was likely to happen."
Born Steven John Harrington in Newbridge, Monmouthshire, he was inspired to make music after he saw the Sex Pistols in concert at the Castle Cinema in Caerphilly in 1976.
By 15, Strange was working in London for Pistols' manager Malcolm McClaren before he set up Blitz, where a yet unknown Boy George was worked in the cloakroom.
Later, the likes of Duran Duran, Spandau Ballet and Boy George's Culture Club would perform at the venue before making their big breaks.
The club also counted David Bowie among its fans, who according to Strange went there “because he had heard how bizarre it was”.
Dubbed the Peacock Prince, Strange said of the New Romantic style he helped create: “It was about showing your creative side, and about showing that you'd taken time and effort in what you had created.
"It was about classic style and being outrageous, but done with an element of taste."
Tributes poured in on Twitter, with Duran Duran frontman Simon Le Bon tweeting: "I'm very sad to announce that our friend Steve Strange has died in Egypt today. He was the leading edge of New Romantic. God Bless him."
Billy Idol wrote: "Very sad to hear of my friend Steve Strange passing, RIP mate."
Very sad to hear of my friend Steve Strange @Stevevisstrange passing, RIP mate.....— Billy Idol (@BillyIdol) February 12, 2015
Additional reporting by Press Association