Salvation Army upset over alcohol in magazine advertisements

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The Independent Online
A drinks company has launched a whiff of alcohol in magazine advertisements. The scent of juniper berries, used to make Gordon's gin, will be wafting from seven publications including Country Living, Homes and Gardens, Marie Claire and Esquire.

The Salvation Army, which campaigns for abstinence, said: "People are already quite exposed to alcohol advertising. There are families who are suffering as a result. We don't need more of it."

A Gordon's spokesman defended the adverts, saying they were placed in magazines with adult reading profiles. "Our advertising is always responsible, and is not targeted at children or young people," he said.

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