Men, women & the secrets of skin colour
For him, the female ideal is fair-complexioned and pure; but for her, it's the wild, dark Heathcliff types who attract
Sunday 16 March 2008
The fair maiden of myth appears to have a basis in scientific reality, according to new research. Scientists looking into attractiveness in men and women suggest that men of all races are subconsciously attracted to fairer-skinned women, while women are more drawn to dark-complexioned men.
The researchers, whose study shows that across different races, lighter-skinned women are seen as the ideal, say the attraction is driven by preferences based on moral assumptions.
Men are subconsciously attracted to fairer skin because of its association with innocence, purity, modesty, virginity, vulnerability and goodness, according to researchers at the University of Toronto. Women are attracted to men with darker complexions because these are associated with sex, virility, mystery, villainy and danger.
From Desdemona to Nicole Kidman, fair-skinned beauties have been celebrated by artists and poets for centuries. Meanwhile, millions of women have been drawn to dark, brooding males, from Heathcliff to actor Javier Bardem.
In an analysis of more than 2,000 advertising photographs of men and women, the researchers found that the skin of white women was 15.2 per cent lighter than the skin of white males, and the skin of black women 11.1 per cent lighter than the skin of black men.
Advertising photographs were chosen because almost invariably the models were considered to be among the most attractive people of the races and genders.
"What the research shows is that our aesthetic preferences operate to reflect moral preferences. Within our cultures we have a set of ideals about how women should look and behave. Lightness and darkness have particular meanings attached to them and we subconsciously relate those moral preferences to women," said Dr Shyon Baumann, a sociologist at the University of Toronto. In effect, a preference for Colin Farrell over Daniel Craig or Monica Bellucci over Michelle Pfieffer expresses a preference for danger.
The researchers say many judgements about beauty are made at a conscious level, such as about height, weight, leg length, and the shape of the nose and the mouth. "In contrast, other physical attractiveness ideals, including complexion... are made at the subconscious level," they say.
When they analysed adverts featuring white women only, they found that women with the darkest complexions were more likely to be in an advanced state of undress. They were also more likely to have a bared midriff, and only they are shown with bared feet or are implied to be totally nude.
The darkest-complexioned women in this group were also likely to be provocatively dressed, wearing underwear or similar clothing. Women with the lightest complexion are more likely to be conservatively dressed and portrayed as friendly, happy and honest.
The researchers say the scale of the differences between male and female skin colour selected for their attractiveness is too big to be explained by pure biology. "I contend the complexion findings should be understood as a product of deeply rooted and enduring cultural values," says Dr Baumann.
"My argument to explain the findings has two key features. First, it is based on the meanings that lightness and darkness have in our culture. Second, it highlights the links between moral and aesthetic judgements.
"Physical lightness and darkness are aesthetic characteristics that... exemplify the link between aesthetic and moral judgements. On average, fair complexions in women are the dominant aesthetic ideal because sexual modesty and conventional femininity are the dominant behavioural ideal for women. However, there also exists an appreciation for a darker complexion in women, though less common, and this less-common aesthetic preference appears to coexist with a view of such women as more overtly sexual... darker women are seen as more promiscuous."
Men who favour darker-hued beauties such as the Italian model-turned-actress supposedly have a subconscious urge for danger
It's one-nil for Kidman versus her darker-complexioned sisters because men just can't help preferring fairer-skinned women
No wonder the Irish star of 'Phone Booth' and 'Miami Vice' hit the big time: women are drawn to Heathcliff types who symbolise sex and virility
The latest 007 may not measure up to the subliminal female ideal of the dark, brooding hero but that doesn't seem to have hampered his career
No matter the race, it's the fairer the better when it comes to female sex symbols for the world's men
Men see the 'Secrets and Lies' star as dangerous and sexy because of her darker complexion, research shows
The forensic investigator Warrick Brown from 'CSI' cuts an attractive figure with his fair skin and green eyes
The 'Blood Diamond' actor was snapped up by Calvin Klein to model underwear. Research shows he oozes sex appeal
To have your say on this or any other issue click here to visit the IoS message board
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
Weather bomb in pictures: Storms cuts power for tens of thousands – and snow is on the way
Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
Russell Brand was rendered speechless on Question Time by this man
Fury at Airbus after it hints the super-jumbo may be mothballed
Disgruntled RBS worker writes hilarious open letter to Russell Brand after anti-capitalist publicity stunt leaves him hungry
Shock poll shows voters believe Ukip is to the left of the Tories
Nigel Farage's approval rating hits 'record low' as popularity suffers in wake of Ukip sex scandal
Ukip candidate jokes about 'shooting peasants' in racist and homophobic rant
Pakistan school attack live: Taliban kill at least 132 children in 'horrifying' massacre
Germany sees 'visible rise' in support for far-right extremism in response to perceived 'Islamisation' of the West
£30000 - £35000 per annum: Ashdown Group: C#.Net Developer - C#, ASP.Net, HTML...
Negotiable: Recruitment Genius: This is an opportunity to join the South West'...
£25000 - £40000 per annum: Recruitment Genius: An expanding business based in ...
£35000 - £40000 per annum: Recruitment Genius: As an award winning and leading...